In today's increasingly fierce industrial product competition, after-sales service has become a key link for enterprises to enhance customer satisfaction and loyalty. 3D industrial animation, as an emerging technical means, is gradually becoming a key force in after-sales conversion that cannot be ignored.
I. Precise Presentation, Breaking Communication Barriers
Traditional after-sales communication often relies on text descriptions and two-dimensional drawings, making it difficult for customers to understand complex technical issues. 3D industrial animation, with its high-precision modeling and realistic visual effects, can accurately present the internal structure, working principles, and fault conditions of products. In the after-sales case of Guangdong Topin Intelligent Machinery Technology Co., Ltd., when a customer reported abnormal equipment noise, technicians quickly identified the problem caused by gear wear and sent a repair animation to the customer. This significantly reduced the time for fault explanation, and the accuracy of the customer's fault resolution also improved to a certain level.
II. Remote Guidance, Improving Service Efficiency
For customers distributed in different regions, on-site service is costly and time-consuming. 3D industrial animation combined with remote communication technology can achieve efficient remote after-sales guidance. Shenzhen Wande Digital Technology Co., Ltd. provides after-sales support to overseas customers using 3D animation, allowing technicians to remotely guide local maintenance personnel in equipment disassembly, component replacement, and other operations. The average self-repair time for customers was reduced by 50%, and the company's after-sales travel costs were reduced by 80%.
III. Training Empowerment, Enhancing Customer Autonomy
Customers' ability to correctly use and maintain products directly affects after-sales conversion. 3D industrial animation can be used as an effective training tool to help customers improve their ability to solve problems independently. Guangdong Zhaoqing Xijiang Machinery Manufacturing Co., Ltd. provides 3D animation installation training courses for end customers. The animation details the installation, debugging, and maintenance methods of components. After training, customers' independent installation capabilities significantly improved, the independent maintenance rate of end customers increased by 30%, reducing unnecessary after-sales consultation and service requests.
IV. Data Accumulation, Optimizing After-Sales Strategy
Guangdong Bowo Technology Co., Ltd. developed a new type of industrial robot and commissioned Xiamen Xuncheng to produce a product promotional video. By demonstrating the operation process of a simulated robotic arm on a printing linkage line in the animation video, its efficient and precise working ability is showcased. This simulation method not only allows customers to intuitively feel the practicality and value of the product and enhance their confidence in it, but can even evolve into a customer acceptance standard.
In summary, 3D industrial animation has significant advantages in after-sales conversion, as it can improve communication efficiency, reduce service costs, enhance customer capabilities, and optimize after-sales strategies. For industrial enterprises, fully utilizing 3D industrial animation will be an important way to enhance after-sales competitiveness and achieve after-sales conversion.
Selected FAQs:
Q: What benefits can 3D animation videos bring to enterprises?
A: Generally speaking, 3D animation videos are divided into promotional 3D animations, technical 3D animations, and display 3D animations.
Promotional 3D Animations: Can better demonstrate equipment highlights (e.g., recreating product or equipment usage scenarios; highlighting components through perspective, hiding irrelevant structures, etc.), faster dissemination speed (instantaneous, regardless of distance), reducing reliance on experienced sales personnel; stimulating purchasing desire and promoting product sales. It can also shape a professional image for the enterprise, establish a high-end brand image, and use more vivid and dynamic methods for brand dissemination and promotion, achieving the goal of enhancing corporate image.
Technical 3D Animations: Includes six categories: equipment operation, equipment maintenance, equipment repair, replacement of vulnerable parts, equipment installation, equipment assembly, and equipment safety. Effectively reduces after-sales service pressure, especially during the equipment warranty period; effectively increases customer stickiness; and has become a better marketing method.
Display 3D Animations:
Main Applications:
1- New Factory Planning: Using 3D animation demonstrations instead of traditional CAD drawings makes it more intuitive and allows for more accurate evaluation of new factory plans;
2- Engineering Bidding: Using 3D animation instead of traditional PPT presentations facilitates review and understanding by the client's leadership, providing a competitive advantage;
3- Achievement Declaration: As important material for achievement declarations, using 3D animation instead of traditional PPT presentations makes it easier to pass review.
4- Employee Training: Makes training content easier to understand and master, improving training efficiency and effectiveness, and reducing training costs.
Q: Will equipment usage animations expose sensitive equipment structures?
A: No.
Equipment usage animations present the content of traditional paper operation manuals in the form of animated videos (e.g., in printing machines, the paper feeding unit mainly explains how to adjust baffles and guides, and how to load paper; the printing unit mainly explains how to ink, change plates, and adjust printing pressure, which do not involve sensitive equipment structures). Machine manufacturers can also delete or deform sensitive equipment structures when providing equipment models.
The initiative always remains with the machine manufacturer.
Q: Are equipment usage animations very expensive?
A: Let's start with the conclusion: Equipment usage animations create benefits for machine manufacturers. The greater the investment, the greater the return.
The cost of producing equipment usage animations generally ranges from tens of thousands to over a hundred thousand, or even higher. While it may seem expensive on the surface, the actual average cost per piece of equipment is not high.
How do equipment usage animations create benefits for machine manufacturers?
1- Low amortized cost. Machinery and equipment are generally updated slightly every 2 years and significantly every 4 years. The total cost of producing animation videos is very low when spread across each machine;
2- Equipment premium. According to actual data from machine manufacturers, for every yuan invested in producing equipment operation and maintenance animations, the resulting equipment sales premium is about 3-5 yuan (i.e., 3-5 times);
3- Significantly reduces after-sales service costs, especially during the equipment warranty period;
4- Effectively increases customer stickiness;
5- More competitive compared to similar products.
Characteristics: Relatively large initial investment, very small subsequent investment.
About Xuncheng Technology
Founded in 2016, with 9 years of professional industrial 3D animation creation experience, serving clients including startup teams, overseas customers, listed companies, and foreign-invested enterprises. Specializing in 3D animation creation for mechanical equipment, high-tech, software development, foreign trade companies, etc. Providing one-stop industrial 3D animation creative services from product sales to after-sales maintenance.
Delivered nearly 3000 minutes of professional animation videos for over 200 manufacturing enterprises.
Whether at exhibition sites or during client visits; whether expanding into overseas markets or enhancing after-sales service, we firmly believe that through the power of design, complex products and machinery can be presented in stunning 3D animation. This not only brings a unique visual experience to clients but also quickly resonates with them.
