General Manager Zhang of Xinguang Machinery: “We have seen 3D animations from many foreign brands and know it is the best way to showcase equipment highlights. However, because our product updates were too rapid previously, we were unsure if domestic animation production companies could reach a similar standard, so we delayed creating 3D animations.”

“We were very surprised by the professionalism of the Xuncheng team. A production line is over 100 meters long, composed of multiple sets of machines, and each machine is made up of many parts. Such a complex structure is almost impossible to understand without a certain manufacturing foundation.”

General Manager Qiu of Xuncheng Technology: “Many clients were initially a bit worried, as the equipment is indeed quite complex. However, our core team comes from the manufacturing industry, so communication is effective. We are also very grateful for the guidance from the Xinguang team, which ensured the smooth completion of the animation video.”

General Manager Qiu of Xuncheng Technology: “We are very pleased to see traditional enterprises like Xinguang Machinery adopting industrial animation to showcase equipment highlights, making it a crucial part of brand enhancement. At the exhibition, we also observed that the animation allowed more of Xinguang's clients to understand their new equipment.”

General Manager Zhang of Xinguang Machinery: “Showcasing equipment highlights with industrial 3D animation at the exhibition was excellent. Due to the excessive noise at the exhibition, the environment for communicating with clients was not ideal. However, the animation demonstration was very intuitive, and the volume of the video explanation was much louder and more direct than our verbal communication, resulting in a very good effect!”

General Manager Zhang of Xinguang Machinery: “Our initial collaboration has further strengthened our confidence in the high-end branding of our enterprise. Although the exhibition has ended, animations are suitable for various scenarios, such as when sales representatives communicate with clients; animation demonstrations are very appropriate!”

“We have already started producing the English version of the animation, and we believe its impact will be even greater in overseas markets!”

“In the future, we can use animations to demonstrate the operation, maintenance, and installation of our equipment. This will not only significantly reduce after-sales service costs but also greatly increase customer loyalty.”