It is not recommended to produce operation and maintenance animations for all non-standard products, as the cost is too high. The following types can be produced:

1. Find common parts to produce operation and maintenance animations, which is beneficial for publicity and promotion, and increases product premium;

2. Lead-generating products among non-standard ones can be produced with operation and maintenance animations, which is beneficial for quickly opening up the market;

3. High value-added or key promotion products.

Equipment operation and maintenance animations are generally divided into six major categories: equipment operation, equipment maintenance, equipment repair, spare parts replacement, equipment assembly, equipment safety

Small accessories generally do not require full production. It is recommended to produce animations for equipment maintenance, equipment assembly, and common fault repair.

1-Small accessories are generally attached to large equipment, and it is not easy to establish a brand;

2-Watermark on animation videos to continuously strengthen the brand with customers;

3-Animation videos spread more widely and more efficiently;

4-Animation videos allow small accessories to achieve a higher premium.

Generally speaking, the price of equipment with many single products is not high (thousands to tens of thousands of yuan). For this type of equipment, consider the following solutions for producing operation and maintenance animations:

1- Produce it through a general contracting method. This is beneficial for unifying the image and provides advantages in price negotiation;

2- Consider combining 3D with actual filming to reduce production costs;

3- Produce separate operation and maintenance animations for main products or high-value-added products to highlight their higher grade compared to competitors.

Almost all equipment is suitable for producing operation and maintenance animation, from large single machines costing millions to small ones costing tens of thousands or even thousands of yuan.

Producing operation and maintenance animation for equipment can solve after-sales service issues on one hand, and on the other hand, it can create added value for the company's brand and products, better promote sales, and increase customer loyalty.

Equipment operation and maintenance animation creates benefits for machinery factories. The greater the investment, the greater the return.

The production cost of equipment operation and maintenance animation is generally tens of thousands to hundreds of thousands, or even higher. It seems expensive on the surface, but the actual average cost per equipment is not high. It is characterized by large upfront investment and small later investment.

How does equipment operation and maintenance animation create benefits for machinery factories?

1-Low amortized cost. Machinery and equipment are generally updated slightly every 2 years and significantly every 4 years. The total cost of animation video production is very low when amortized per unit;

2-Equipment premium. According to actual measurement data from machinery factories, for every 1 yuan invested in producing equipment operation and maintenance animation, the equipment sales premium generated is about 3-5 yuan (i.e., 3-5 times);

3-Significantly reduce after-sales service costs, especially during the equipment warranty period;

4-Effectively improve customer stickiness;

5-More competitive compared to similar products.

Benefits of Equipment Installation Animation:

1-Greatly reduces reliance on experienced installation personnel;

2-Equipment installation is less prone to errors;

3-Conducive to training new employees;

4-Customers experience greater professionalism.

Most mechanical and production plants rely on experienced and qualified electromechanical engineers for equipment maintenance. Equipment maintenance animation can effectively solve this problem.

1-It is recommended to first produce animation for common equipment failure points (including mechanical and electrical);

2-Record and document on-site maintenance to accumulate material for animation production;

3-Quantity: For large equipment, it is recommended to have about 10-15 mechanical maintenance animations and 5-8 electrical maintenance animations in the early stage; for small and medium-sized equipment, about 6-8 mechanical maintenance animations and 3-5 electrical maintenance animations;

4-Equipment maintenance animation is a continuous accumulation and optimization process, with a long production cycle. The project contact person should be relatively stable.

Xuncheng can provide full-chain equipment operation and maintenance animation production services. Specifically:

1-After the mechanical factory installs and debugs the equipment, the on-site training can be recorded with fixed multi-cameras and converted into documents (Xuncheng can also provide this service);

2-Xuncheng categorizes and optimizes relevant content;

3-Documents are sent to the mechanical factory for confirmation;

4-Animation production.

No.

Operation and maintenance animations present the content of traditional paper operation manuals in the form of animated videos (e.g., the paper feeding unit in a printing press mainly explains how to adjust baffles and gauges, and how to feed paper; the printing unit mainly explains how to ink, change plates, and adjust printing pressure, etc. These will not involve sensitive structures of the equipment). Mechanical factories can also delete or deform sensitive equipment structures when providing equipment models.

The initiative is always in the hands of the mechanical factory.

Equipment operation and maintenance animation is divided into six major categories: Equipment Operation, Equipment Maintenance, Equipment Repair, Spare Parts Replacement, Equipment Assembly, Equipment Safety

Benefits of demonstrating equipment operation and maintenance with animation:

1. Provide customers with more professional after-sales support. Equipment operation animation can quickly train new personnel; Equipment maintenance animation standardizes maintenance, keeping equipment in peak condition at all times; Equipment repair animation allows customers to resolve common minor faults themselves, effectively improving equipment uptime; Spare parts replacement allows customers to flexibly schedule replacement times based on production needs; Equipment assembly animation can significantly reduce reliance on experienced installation personnel; Equipment safety animation can provide customers with professional safety guidance and training materials;

2. Effectively enhance customer stickiness. Practice shows that customers greatly appreciate using animated demonstrations to solve various problems during equipment usage, and animations have a strong sticky effect on customers;

3. Significantly reduce after-sales service pressure, especially during the warranty period (some customers have calculated it can reduce unnecessary after-sales services by at least 30%-40%), which becomes more apparent with higher equipment output;

4. Become a powerful sales tool. Equipment factories that have produced operation and maintenance animations propose a brand new concept to customers during marketing: worry-free equipment usage.

Animation video production includes the following three categories:

Promotional type: includes product promotion, corporate promotion, etc.

Technical type: includes equipment operation, equipment maintenance, equipment repair, wearable parts replacement, equipment assembly, equipment safety, etc.

Custom type: includes exhibitions, investment promotion videos, gala warm-up performances, etc.

The production of smart factory animation video should pay attention to the following points:

1- Preliminary Communication: In the early stage, deep communication between both parties is required. The client should be very clear about the content and information the video wants to express;

2- Script Copywriting: Both parties confirm the script copy before production, and also determine key shots if necessary;

3- Provide Complete Models: Smart factories involve many machines and equipment, and complete equipment models need to be provided. If the client cannot provide complete models, modeling pictures of the equipment (multi-angle) should be provided;

4- Sufficient Production Cycle: The production cycle of smart factory animation videos is generally long. The client should reserve sufficient production time before production.

There are many factors affecting the quotation of 3D animation:

1-Model factors: Whether the client can provide models, the completeness of the provided models, and the complexity of the models (e.g., car models are more complex than bicycle models) all affect the quotation;

2-Level of production refinement (e.g., two different production effects for the same equipment below);

3-Animation video duration;

4-Animation video production cycle;

5-Closeness of cooperation between both parties.

Corporate promotional videos focus on the company's development history, product series, business philosophy, customer service, future direction, etc.

Product promotional videos highlight equipment features, exquisite quality, and advantages over competitors, etc.

Corporate promotional videos are more macro, product promotional videos are more focused, and it is recommended to produce them separately.

Live-action combined with 3D animation is a great way to showcase products, suitable for most machinery and industrial products.

Suitable for live-action combined with 3D animation are: 1-Fast and efficient production machinery; 2-Highly intelligent and automated products (e.g., Huawei's AITO, Baidu's Apollo Go, etc.); 3-Tidy and clean production sites, etc.

Situations not suitable for live-action: 1-Messy filming environment, poor lighting; 2-It is difficult for live-action to showcase equipment highlights (e.g., fine adjustment movements of the equipment, internal structure of the equipment, etc.); 3-Individual components (the best way to present them is to place them with the complete machine to demonstrate their function and purpose).