Industrial animation refers to the use of computer graphics technology and animation production technology to create 3D animation of industrial products, machinery and equipment, or production processes, in order to better display and promote products, and more intuitively demonstrate the operation, use, and maintenance of industrial products and machinery.

Industrial animation is widely used in machinery and equipment, energy and transportation, home appliances, building security, bridges and tunnels, etc., as well as after-sales services such as product operation, use, maintenance, and upkeep.

 Industrial animation application scenarios include: exhibition demonstrations, product sales, new plant planning, after-sales service, engineering bidding, achievement reporting, etc.

Generally speaking, 3D animation videos are divided into promotional 3D animations, technical 3D animations, and display 3D animations.

Promotional 3D animations:

Can better demonstrate equipment highlights (e.g., reproducing product or equipment usage scenarios; components can highlight features through perspective, hiding irrelevant structures, etc.), faster dissemination speed (instantaneous regardless of distance), and reduce reliance on experienced sales personnel.

Technical 3D animations:

Includes six major categories: equipment operation, equipment maintenance, equipment repair, wear part replacement, equipment installation, equipment assembly, and equipment safety. Effectively reduces after-sales service pressure, especially during the equipment warranty period; effectively increases customer stickiness; and has become a better marketing method.

Display 3D animations:

Mainly applied in:

1- New factory planning: Using 3D animation demonstrations to replace traditional CAD drawings, making it more intuitive and allowing for more accurate evaluation of new factory plans;

2- Project bidding: Using 3D animation to replace traditional PPT presentations, making it convenient for the client's leadership to review and understand, providing a competitive advantage;

3- Achievement declaration: As important material for achievement declaration, using 3D animation to replace traditional PPT presentations makes it easier to pass review.

On the surface, animation videos are not cheap, with prices mostly in the tens of thousands, hundreds of thousands, or even hundreds of thousands of yuan. However, for high-end promotional videos of industrial products and machinery equipment, animation videos are very cost-effective.

1- Replaces traditional paper brochures, intuitive and easy to understand, fast dissemination, reducing reliance on experienced salespeople.

2- Animation videos have high quality, perfectly showcasing many details, unique functions, and structures, making communication with clients more in-depth.

3- Animation videos can be made interactive, increasing customer engagement.

Animation video production includes the following three categories:

Promotional type: includes product promotion, corporate promotion, etc.

Technical type: includes equipment operation, equipment maintenance, equipment repair, wearable parts replacement, equipment assembly, equipment safety, etc.

Custom type: includes exhibitions, investment promotion videos, gala warm-up performances, etc.

It is not recommended to produce operation and maintenance animations for all non-standard products, as the cost is too high. The following types can be produced:

1. Find common parts to produce operation and maintenance animations, which is beneficial for publicity and promotion, and increases product premium;

2. Lead-generating products among non-standard ones can be produced with operation and maintenance animations, which is beneficial for quickly opening up the market;

3. High value-added or key promotion products.

The client needs to prepare the following materials for animation video production:

1-3D models of products or equipment (main)

2-Video script (can be used for voice-over)

3-Company LOGO and company information (such as full company name, address, contact information, website, etc.)

4-Others (such as video script text, company-specific opening and closing credits, etc.)

Animated videos can be played in various occasions:

1-Exhibitions: Playing animated videos at exhibitions with many buyers can quickly catch customers' eyes and facilitate in-depth communication.

2-Visiting clients: Even novice salespeople can engage in in-depth communication with clients through animated videos.

3-Playback on various platforms and official websites: Such as Douyin, WeChat Video Accounts, Xiaohongshu, etc., to quickly expand influence.

4-New factory planning: Breaking through traditional CAD plane demonstrations, animated video demonstrations make it more intuitive to assess the rationality of new factory planning.

5-After-sales service: Demonstrating equipment operation, maintenance, and repair with animated videos is intuitive and easy to understand, which not only significantly reduces after-sales service costs but also increases customer stickiness.

The production cycle of animated videos is greatly influenced by various factors:

1- Timeliness and completeness of information provided by the client.

Information that the client needs to provide includes: 3D models of products or equipment, video scripts, company LOGO, and company information, etc.

2- Complexity of the animation scenes and equipment. For example, demonstrating the internal structure of a car driving on a tree-lined avenue is much more complex than a static display of a bicycle.

3- Timeliness and effectiveness of communication between both parties during the production process.

Under normal circumstances, the production of ordinary 3D animated videos requires 15-20 days. For more complex models or larger scenes, it requires 30-60 days, or even longer.

Equipment operation and maintenance animations are generally divided into six major categories: equipment operation, equipment maintenance, equipment repair, spare parts replacement, equipment assembly, equipment safety

Small accessories generally do not require full production. It is recommended to produce animations for equipment maintenance, equipment assembly, and common fault repair.

1-Small accessories are generally attached to large equipment, and it is not easy to establish a brand;

2-Watermark on animation videos to continuously strengthen the brand with customers;

3-Animation videos spread more widely and more efficiently;

4-Animation videos allow small accessories to achieve a higher premium.

Generally speaking, the price of equipment with many single products is not high (thousands to tens of thousands of yuan). For this type of equipment, consider the following solutions for producing operation and maintenance animations:

1- Produce it through a general contracting method. This is beneficial for unifying the image and provides advantages in price negotiation;

2- Consider combining 3D with actual filming to reduce production costs;

3- Produce separate operation and maintenance animations for main products or high-value-added products to highlight their higher grade compared to competitors.

Almost all equipment is suitable for producing operation and maintenance animation, from large single machines costing millions to small ones costing tens of thousands or even thousands of yuan.

Producing operation and maintenance animation for equipment can solve after-sales service issues on one hand, and on the other hand, it can create added value for the company's brand and products, better promote sales, and increase customer loyalty.

Equipment operation and maintenance animation creates benefits for machinery factories. The greater the investment, the greater the return.

The production cost of equipment operation and maintenance animation is generally tens of thousands to hundreds of thousands, or even higher. It seems expensive on the surface, but the actual average cost per equipment is not high. It is characterized by large upfront investment and small later investment.

How does equipment operation and maintenance animation create benefits for machinery factories?

1-Low amortized cost. Machinery and equipment are generally updated slightly every 2 years and significantly every 4 years. The total cost of animation video production is very low when amortized per unit;

2-Equipment premium. According to actual measurement data from machinery factories, for every 1 yuan invested in producing equipment operation and maintenance animation, the equipment sales premium generated is about 3-5 yuan (i.e., 3-5 times);

3-Significantly reduce after-sales service costs, especially during the equipment warranty period;

4-Effectively improve customer stickiness;

5-More competitive compared to similar products.

Benefits of Equipment Installation Animation:

1-Greatly reduces reliance on experienced installation personnel;

2-Equipment installation is less prone to errors;

3-Conducive to training new employees;

4-Customers experience greater professionalism.

Most mechanical and production plants rely on experienced and qualified electromechanical engineers for equipment maintenance. Equipment maintenance animation can effectively solve this problem.

1-It is recommended to first produce animation for common equipment failure points (including mechanical and electrical);

2-Record and document on-site maintenance to accumulate material for animation production;

3-Quantity: For large equipment, it is recommended to have about 10-15 mechanical maintenance animations and 5-8 electrical maintenance animations in the early stage; for small and medium-sized equipment, about 6-8 mechanical maintenance animations and 3-5 electrical maintenance animations;

4-Equipment maintenance animation is a continuous accumulation and optimization process, with a long production cycle. The project contact person should be relatively stable.

Xuncheng can provide full-chain equipment operation and maintenance animation production services. Specifically:

1-After the mechanical factory installs and debugs the equipment, the on-site training can be recorded with fixed multi-cameras and converted into documents (Xuncheng can also provide this service);

2-Xuncheng categorizes and optimizes relevant content;

3-Documents are sent to the mechanical factory for confirmation;

4-Animation production.