In the field of industrial manufacturing, traditional methods of product display and technical communication are increasingly inadequate to meet current demands. 3D industrial animation, with its unique creative expression and broad application scenarios, is gradually becoming an important force driving the development of industrial manufacturing.
Creative Expression: A Visual Feast Beyond Tradition
Creativity in Spatial Presentation
3D industrial animation breaks the limitations of 2D drawings and flat displays, enabling the comprehensive and multi-angle presentation of industrial products and equipment in a virtual space. For example, Guangdong Dongfang Precision Technology Co., Ltd. is a provider of corrugated box printing and packaging equipment, integrating design, research and development, production, sales, and service. They commissioned Xiamen Xuncheng to use 3D industrial animation to showcase the production operations of a smart factory in the paper packaging industry. The 3D animation perfectly presents the layout of the raw paper warehouse, paperboard production area, finished product storage area, carton production area, and intelligent logistics distribution system. Through interactive demonstrations, it delves into the interior of production areas, illustrating the flow of raw paper, the movement of smart AGVs, and the stacking process of finished paperboards, allowing the audience to feel as if they are present and intuitively understand the working principles.
Creativity in Dynamic Simulation
Throughout the production and manufacturing of the smart factory, 3D animation can simulate various dynamic processes in industrial production, from the flow of raw paper, output of paperboard, coordination of printing machines, to the transfer of materials. It simulates the real-time production process of the entire smart factory, where every link is clearly visible, allowing the audience to gain a clear understanding of the entire production workflow.
Creativity in Interactive Design
The smart factory presented by 3D industrial animation also possesses interactive functions, allowing users to independently select content and viewing angles through an operating interface. At the 2025 WEPACK China International Corrugated Exhibition, users could click on different parts of the screen to view detailed information and working status of various sections of the smart factory, enhancing audience engagement and experience.
Application Scenarios: Spanning the Entire Industrial Manufacturing Process
Product Research and Development Stage
In the early stages of product design, 3D industrial animation can help designers transform abstract concepts into intuitive visual models, facilitating communication and exchange among team members. For instance, Dongguan Xusen Intelligent Technology Co., Ltd., when developing a new intelligent electromagnetic temperature control system, used 3D animation to present the production scene of saturated wet steam converting into dry steam sprayed onto the corrugation tips of the upper corrugated paper, showcasing the working process and internal structure of the electromagnetic ultra-high temperature.
Production and Manufacturing Stage
It can serve as a production guidance tool, providing workers with detailed operational instructions and process demonstrations. In the corrugated paper bonding process on a paperboard production line, 3D animation presents close-up shots of the gelatinization of adhesive on the corrugation tips and the rapid bonding with the upper layer of the paperboard. By watching the animation, workers can accurately understand the key operational points and precautions for each step, improving work efficiency and safety.
Marketing Stage
3D industrial animation is a powerful marketing tool that can quickly capture customer attention and showcase product advantages and features. At the 2025 WEPACK China International Corrugated Exhibition, Dongguan Xusen used 3D animation to demonstrate the working principle and performance advantages of its intelligent temperature control system, attracting significant customer attention and leading to a substantial increase in orders.
After-Sales Maintenance Stage
For complex industrial equipment, 3D animation can provide remote guidance to after-sales maintenance personnel. When equipment malfunctions, maintenance staff can quickly locate the fault point by watching the animation and follow the steps in the animation to perform repairs, reducing repair time and maintenance costs.
With its unique creative expression and broad application scenarios, 3D industrial animation brings new vitality and opportunities to the industrial manufacturing sector. As technology continues to advance, it is expected to play an even more significant role in industrial manufacturing.
FAQ Selection:
Q: What are the dissemination occasions for animated videos?
A: Animated videos can be played on various occasions:
1-Exhibitions: Playing animated videos at trade shows with many buyers can quickly capture customer attention and facilitate in-depth communication.
2-Client Visits: Convenient for new sales representatives to quickly get started, even novice salespeople can engage in in-depth communication with clients through animated videos.
3-Playback on Various Platforms and Official Websites: Such as Douyin, WeChat Channels, Xiaohongshu, etc., to rapidly expand influence.
4-New Factory Planning: Breaking away from traditional CAD flat presentations, animated video demonstrations offer a more intuitive way to showcase the rationality of new factory planning.
5-After-Sales Service: Demonstrating equipment operation, maintenance, and repair through animated videos makes it intuitive and easy to understand. This not only significantly reduces after-sales service costs but also helps increase customer loyalty.
6-Training and Educational Institutions: Animated videos are an important teaching tool, facilitating students and trainees to intuitively understand and grasp knowledge.
Q: What does the client need to prepare for animated video production?
A: The client needs to prepare the following materials for animated video production:
1-3D models of products or equipment (primary)
2-Video narration script (can be used for voice-over)
3-Company LOGO and information (e.g., full company name, address, contact details, website, etc.)
4-Requirements and Goals (determine theme and style, budget and duration, outline key content)
5-Others (e.g., video script copy, company's proprietary intro/outro, etc.)
Q: When is it suitable for a company to produce 3D animation?
A: The following three time points are relatively suitable for producing promotional 3D animations:
1-Before exhibitions. It's best to have the animated video ready 15-30 days in advance to build anticipation for the exhibition;
2-New products or equipment are about to be launched;
3-Major client visits and exchanges.
4-Product R&D stage: Assists in cross-departmental communication and collaboration within the company; helps attract investment or cooperation opportunities; simulates design issues in advance, reducing R&D costs and risks;
5-Internal training stage
It is important to note that 3D animated videos have a certain production cycle. It is best to communicate with the production company in advance to arrange the production time reasonably.
About Xuncheng Technology
Founded in 2016, with 9 years of professional experience in industrial 3D animation creation, serving clients across various types of enterprises including startups, overseas clients, listed companies, and foreign-funded enterprises. We specialize in 3D animation creation for machinery and equipment, high-tech industries, software development, and foreign trade companies. We provide a one-stop industrial 3D animation creative service, from product sales to after-sales maintenance.
Provided nearly 3000 minutes of professional animated videos for over 200 manufacturing enterprises.
Whether at exhibition sites or visiting clients; whether expanding into overseas markets or improving after-sales service, we firmly believe that through the power of design, complex products and machinery can be presented in astonishing 3D animation. This not only brings a unique visual experience to clients but also quickly resonates with them.
