In the current era of rapid development in the logistics industry, the demand for displaying logistics equipment is growing. Traditional display methods struggle to comprehensively and intuitively present the features and advantages of equipment. 3D industrial animation, with its unique technical advantages, brings innovative application scenarios for logistics equipment display.
I. Visualization of Internal Structure and Working Principles of Logistics Equipment
Logistics equipment typically has a complex structure, making it difficult for traditional display methods to convey its internal construction and working principles to the audience. 3D industrial animation can create precise models of logistics equipment, clearly illustrating its internal structure. For instance, an AGV stacker in an automated high-bay warehouse can have its lifting mechanisms, fork extension mechanisms, and other internal components' motion processes demonstrated through 3D animation, allowing the audience to intuitively understand how the equipment achieves rapid storage and retrieval of goods.
II. Simulation of Actual Working Scenarios for Logistics Equipment
Fujian Fangguang Shengshi Information Technology Co., Ltd. commissioned Xiamen Xuncheng to produce a 3D animation scene display when launching a new IGV intelligent forklift. The animation not only showcased the exterior design of the IGV intelligent forklift but also simulated its driving performance, collaborative operation, and precise motion control in different environments, while also visualizing details such as system data acquisition. This comprehensive display method allowed end-users to gain a deeper understanding of the product and stimulated their purchase desire. According to Fangguang Shengshi's feedback, the sales conversion rate for this intelligent forklift doubled after using 3D animation for promotion compared to traditional promotion methods.
III. Multi-Scenario Comparison Display
In Xiamen Xuncheng's projects for planning smart factories for clients, there may be multiple logistics equipment configuration options. 3D industrial animation videos can be used to compare different options. For example, comparing different automated warehouse layout schemes, the animation can display metrics such as storage efficiency and inbound/outbound speeds under various schemes. Clients can intuitively see the pros and cons of each option and make more suitable decisions.
IV. Innovative Marketing Methods
In the highly competitive logistics equipment industry, 3D industrial animation can serve as an innovative marketing tool. Vivid and intuitive animation displays can attract customer attention, allowing companies to stand out among competitors. By displaying 3D animations at exhibitions, on websites, and other platforms, companies can better promote their logistics equipment, enhance brand awareness, and increase product sales.
The innovative application scenarios of 3D industrial animation in logistics equipment display bring numerous conveniences and advantages to logistics companies. It not only enhances the effectiveness of equipment display but also promotes corporate marketing and training efforts. With continuous technological advancements, the application prospects of 3D industrial animation in the logistics industry will be even broader.
Selected FAQs:
Q: Are animated videos expensive?
A: The price of animated videos varies significantly, mainly influenced by production difficulty, duration, creative style, production cycle, and service content. On the surface, animated videos are not cheap, with prices often ranging from tens of thousands to hundreds of thousands. However, for high-end promotional videos of industrial products and machinery, animated videos offer high cost-effectiveness.
1. Replaces traditional paper brochures, is intuitive and easy to understand, spreads quickly, and reduces reliance on experienced salespeople.
2. Animated videos have high quality, can perfectly showcase many details and unique functions and structures, and facilitate deeper communication with clients.
3. Animated videos can be produced in interactive modes, increasing customer engagement.
Q: How long is the production cycle for animated videos?
A: The production cycle of animated videos is significantly influenced by various factors:
1. Timeliness and completeness of materials provided by the client.
Materials required from the client include: 3D models of products or equipment, video script, company logo, and company information.
2. Complexity of the scenes and equipment to be animated. For example, demonstrating the internal structure of a car speeding down a tree-lined avenue is much more complex than a static display of a bicycle.
3. Timeliness and effectiveness of communication between both parties during production.
Under normal circumstances, producing a standard 3D animation video takes 15-20 days. For complex models or large scenes, it requires 30-60 days, or even longer.
Q: When is it suitable for a company to produce 3D animations?
A: The following time points are more suitable for producing promotional 3D animations:
1. Before exhibitions. It's best to have the animation video ready 15-30 days in advance to build anticipation for the exhibition.
2. When new products or equipment are about to be launched to the market.
3. For major client visits and exchanges.
4. During the product development phase: to facilitate cross-departmental communication and collaboration within the company; to help attract investment or partnership opportunities; to simulate design issues in advance, reducing R&D costs and risks.
5. During internal training.
It should be noted that 3D animation videos have a certain production cycle, so it is best to communicate with the production company in advance to arrange the production time reasonably.
About Xuncheng Technology
Founded in 2016, with 9 years of professional industrial 3D animation creation experience, serving clients ranging from startup teams and overseas clients to listed companies and foreign-funded enterprises. We specialize in providing 3D animation creation services for mechanical equipment, high-tech industries, software development, foreign trade companies, etc. We offer one-stop industrial 3D animation creative services from product sales to after-sales maintenance.
Provided nearly 3000 minutes of professional animation videos for over 200 manufacturing enterprises.
Whether at exhibitions or during client visits; whether expanding into overseas markets or improving after-sales service, we firmly believe that through the power of design, complex products and machinery can be presented in breathtaking 3D animations. This not only brings a unique visual experience to clients but also swiftly resonates with them.
