During the preparation period for industrial 3D animation production, is communication between Party A and Party B tedious? Is the transmission of requirements unclear, leading to the production progress being difficult? This is because the granularity of Party A and Party B has not been aligned, and the preliminary preparations are not perfect. So, what should be done before determining to produce 3D animation?

This is a preparation guide for industrial animation production. Remember it well, and the production process can be accelerated!

Key Point 1: 3D Models of Products or Equipment

3D models are the core cornerstone of animation video production, directly determining the appearance of the product or equipment in the animation. Therefore, the 3D model of the product or equipment is the primary information that Party A needs to prepare during the preparation stage. The earlier the 3D model is provided, the earlier the production process can start.

Key Point 2: Video Narration

Video narration is both an important reference in industrial animation production and a major component of information transmission in the final product. With narration as an aid, shot breakdown and graphic matching in animation production will be smoother. Promotional videos with narration for voiceovers can also more clearly convey equipment highlights, advantages, usage methods, and other information.

Tips for Excellent Narration

1. Concise and clear writing

2. Vivid and interesting wording

3. Highlight key points in the structure

Key Point 3: Brand Identity

Producing 3D animation is usually for promotion and sales, so the company's brand identity becomes an important element that must appear in the video. Preparing the company's logo, full name, address, contact information, website, and other company information during the preparation stage and providing it to the animation production company in a timely manner can effectively reduce communication costs in the middle and late stages of production, and the production of the main video content and brand identity display can be completed in one step.

Key Point 4: Requirements and Objectives

Clear requirements and objectives are the guiding light for animation video production. The more detailed the requirements and objectives proposed in the early stage, the clearer the direction of video production, the more the final product will meet expectations, and the subsequent revision process can be shortened.

1.Defined Theme and Style: What core information needs to be conveyed through the 3D animation video? What is the purpose of producing the 3D animation video? What kind of visual experience do you want to bring to customers through the video? Understanding these questions will lay the "foundation" for the animation video.

2.Budget and Duration: Video duration is directly related to the video narration. The longer the narration, the longer the video duration, and correspondingly, the higher the budget required. Therefore, how much budget can be provided for 3D animation production? How long is the video narration? Such information needs to be clarified during the preparation stage.

3.Identify Key Content: Among the provided products and equipment, which are the core points that need to be highlighted? Highlighting them in advance will make the animation production more targeted.

Key Point 5: Personalized Materials

Different companies have different needs. If you have personalized requirements such as specific video scripts, company-exclusive opening and closing animations, don't forget to prepare and communicate them in advance during the preparation stage!

Xuncheng Technology

Deeply cultivated in the manufacturing field for 30 years, taking technology as the core, listening to customer needs attentively, and producing high-quality animation videos for mechanical equipment. Spreading value through creativity, making equipment highlights touch users' hearts. Animation demonstration videos for equipment operation and maintenance make end-users convenient and worry-free, and more engaged. Xuncheng Technology can also produce 3D animation videos for products in multiple fields and for various purposes, making your company and products more competitive in the market!