"I have a great product, but unfortunately, nobody knows about it." This is a problem many entrepreneurs encounter. Thus, promotion and advertising come into being. However, should the company or the product be promoted first? Is there a difference between corporate promotional videos and product promotional videos?

Corporate Promotional Videos

Generally speaking, corporate promotional videos focus on the company's development history, product series, business philosophy, customer service, future direction, etc. It is a grand brand narrative, focusing on letting the audience understand the company, understand the brand, and deepen brand recognition.

Product Promotional Videos

The key to product promotional videos is to highlight the equipment's advantages, exquisite quality, and features superior to competitors. The goal is to directly address customer needs through vivid and intuitive visual demonstrations, stimulate purchasing desire, and create direct and effective returns.

These are two completely different promotional directions, like fish and bear paws, can they be combined?

Generally speaking, corporate promotional videos have a broader style, while product promotional videos have a more focused style. If you want to fully leverage the advantages of each, it is still recommended to produce them separately. However, nothing is absolute. Some people believe that products are the core output of a company, and the company's brand image and strength also affect the market recognition of products. The two are closely related, and producing them together can save video production costs, increase information density, and achieve the effect of strengthening brand association.

However, from the perspective of video production, for the consideration of controlling the duration, when combining the two, it is inevitably necessary to omit part of the complete narration of the corporate brand story and the comprehensive display of the equipment products, making both parts superficial. Correspondingly, the depth of expression in the content is not as good as pure corporate promotional videos or product promotional videos.

Therefore, in terms of the final presentation effect, we still recommend that companies choose to produce the two promotional videos separately.

Xuncheng Technology

Deeply rooted in the manufacturing industry for 30 years, with technology as the core, listening attentively to customer needs, and producing high-quality animated videos for mechanical equipment. Spreading value through creativity, making equipment highlights touch users' hearts. Animated demonstration videos for equipment operation and maintenance make end-users convenient, worry-free, and more engaged. Xuncheng Technology can also produce 3D animated videos for products in multiple fields and for multiple purposes, making your company and products more competitive in the market!