Video release frequency restricted? Content selection bottleneck? On June 25th, to further improve the company's online operational strategy and break through current operational difficulties, Xuncheng and Sanlei hit it off and agreed to hold the Xuncheng & Sanlei Online Operations Private Sharing Session, progressing together through exchanges and clarifying the future direction of operational work. The sharing session was held in the Xuncheng company's conference room, with leaders from both operational teams present for discussion.
Analyzing the Reasons for Video Restrictions
Sanlei's operations leader introduced the achievements of Sanlei's video account since its launch. Both teams discussed the video restriction issues encountered in the early stages of Sanlei's operations. Based on the Sanlei team's explorations and adjustments, key points for avoiding platform restrictions in company official account operations were summarized.
1. Sensitive Word Audit
To purify the online environment and create a positive online community atmosphere, the platform has compiled a list of prohibited sensitive words and uses AI robots to detect all videos on the platform. If sensitive words are found in the video's title, content, or description, restrictions will be imposed. Therefore, the operations team should strengthen their review to prevent sensitive words such as "first," "most," or "limited time" from appearing in works.
2. Avoiding Private Domain Traffic Diversion
To ensure platform revenue and user rights, various media platforms have introduced regulations prohibiting the promotion of private domain transactions, requiring all transaction behaviors between merchants and customers to be conducted through official channels. Therefore, the operations team should pay special attention to standardized language to avoid any suspicion of guiding private domain transactions.
Summary of Content and Material Sources
We are currently facing several issues: the frequency of video releases is very low; another is the high repetition rate of content, feeling like there's nothing new to post.
Open your minds and sort through it carefully, and you will find that there is a lot of content to post, definitely more than 100 pieces a year.
During the sharing session, the Xuncheng operations team shared Xuncheng's current operational plans and ideas with the Sanlei team, suggesting that the Sanlei team start from competitor analysis and customer needs to explore broader content materials. "Your company has products, history, and many advanced technologies and equipment; these are all areas that can be promoted." At the end of the sharing session, both teams, along with Lao Qiu, identified ten major themes for Sanlei's promotion, greatly broadening Sanlei's future operational thinking.
"The content of this private sharing session was very rich. We need to seriously think and sort through it to better absorb and utilize these valuable insights. When we also have our own gains, we hope to have another exchange and learning session." stated the leader of the Sanlei operations team.
About Xuncheng Technology
Founded in 2016, with 9 years of professional industrial 3D animation creation experience, serving clients including startup teams, overseas clients, listed companies, and foreign-funded enterprises. We specialize in providing 3D animation creation for machinery and equipment, high-tech, software development, foreign trade companies, and more. Offering one-stop industrial 3D animation creative services from product sales to after-sales maintenance.
Have provided nearly 3000 minutes of professional animated videos for over 200 manufacturing enterprises.
Whether at trade shows or visiting clients; whether expanding into overseas markets or improving after-sales service, we firmly believe that through the power of design, complex products and machinery can be presented in stunning 3D animation. This not only brings a unique visual experience to clients but also deeply impresses them.
