Have you ever wondered, as a manufacturer of complete wire parts equipment, how to gain customer recognition for products with advanced structural design?
Among Xuncheng's clients, Qinshanmei Intelligent, a company with 20 years of experience in the corrugated packaging machinery industry, is one such enterprise. Two years ago, after years of technical accumulation and research and development of an advanced glue applicator, Qinshanmei Intelligent decided to use 3D animation demonstrations to showcase the equipment's highlights in solving industry pain points.
Zoom In on Details, Showcase Innovative Highlights
For a long time, the industry has faced a pain point: glue overflow from the paperboard edges after entering the hot plate, causing glue to gelatinize at both ends of the paperboard and accumulate on the hot plate surface. To address this, Qinshanmei's glue applicator innovatively adopted a 'no-glue-edge' isolation system, becoming a major highlight of the equipment.
In the animation production, we combined the display of the equipment's internal structure with the paperboard. Using a combination of a push-in shot and a small dolly shot, while pushing in, we gradually made irrelevant structures of the equipment transparent to reveal the core structure - the glue roller. Then, we pulled out detail enlargements from the left and right to demonstrate the function of the breakthrough 'automatic no-glue-edge isolation system': there is 1.5-2mm of no glue on both sides of the corrugated flute tips, preventing paper edges with glue from entering the hot plate. This not only perfectly showcases the equipment's highlights but also preserves and presents the rich details of the equipment.
Innovative Demonstration Perspectives, Showcase Equipment Functions
The second highlight of this new glue applicator is its novel scraping method, where the scraper stays close to the glue distribution roller, allowing it to thoroughly scrape off the glue.
To allow viewers to more clearly and intuitively experience the scraping advantage of the glue applicator, we used a dolly shot with perspective, followed by a transition to a two-dimensional-like eye-level view, presenting the scraping action of the blade one by one.
Split-Screen Comparison, Illustrate Application Scenarios
As the third highlight of the equipment, the dual glue coating and weighting system completely addresses the different requirements for weighting pressure between high-grammage and low-grammage paperboards, ending the industry debate over using pressure plates or pressure rollers.
To present this revolutionary structure, we demonstrated how these two different weighting methods are switched with one click using push-in shots and perspective. Then, through split-screen techniques, we showcased the two different application scenarios. In the animation, when the equipment is weighting, only the tip of one corrugated flute contacts the glue roller at a time, clearly demonstrating the extremely professional glue coating control. This shot, which professionals can keenly observe, is key to truly impressing knowledgeable customers after the animation is shared.
Flexible application of various animation techniques, even for promotion starting from scratch, can capture customer recognition and lead to numerous orders. If you have equipment with outstanding highlights waiting to be promoted, why not try 3D animation!
Featured FAQs:
Q: Are animation videos expensive?
A: The price of animation videos varies significantly, mainly influenced by production difficulty, duration, style creativity, production cycle, and service content. On the surface, animation videos are not cheap, with prices often ranging from tens of thousands to hundreds of thousands. However, for high-end promotional videos of industrial products and machinery, animation videos offer high cost-effectiveness.
1- Replaces traditional paper brochures, is intuitive and easy to understand, spreads quickly, and reduces reliance on experienced salespersons.
2- Animation videos are of high quality, perfectly showcasing many details, unique functions, and structures, facilitating deeper communication with clients.
3- Animation videos can be produced in interactive modes, increasing customer engagement.
Q: What are the occasions for distributing animation videos?
A: Animation videos can be played in various settings:
1- Exhibitions: Playing animation videos at exhibitions with many buyers can quickly capture customer attention and facilitate in-depth communication.
2- Client Visits: Convenient for new salespersons to quickly learn the business; even novices can engage in in-depth communication with clients through animation videos.
3- Various Platforms, Official Websites: Such as Douyin, WeChat Channels, Xiaohongshu, etc., to rapidly expand influence.
4- New Factory Planning: Breaking away from traditional CAD planar demonstrations, animation videos provide a more intuitive display of whether new factory plans are reasonable.
5- After-Sales Service: Demonstrating equipment operation, maintenance, and repair through animation videos is intuitive and easy to understand, significantly reducing after-sales service costs and helping to increase customer loyalty.
6- Training and Educational Settings: Animation videos are an important teaching tool, helping students and trainees to more intuitively understand and grasp knowledge.
Q: What types of equipment (products) are suitable for producing 3D animation videos?
A: Almost all equipment is suitable for producing 3D animation videos (complex mechanical products, electronic products, automotive products, construction and real estate products, medical products, consumer goods), especially the following three:
1- New Product, New Model Promotion: When promoting new products or models, 3D animation videos can most directly and fully showcase product highlights, resonate with customers, and help sales teams quickly open up the market.
2- Foreign Trade Sales: The primary issue in foreign trade sales is communication with overseas clients, especially regarding the translation and explanation of technical terms. 3D animation videos allow foreign clients to quickly understand equipment highlights, paving the way for further in-depth communication.
3- Key Recommended Models for Exhibitions: Every exhibition is a major investment in promotional budgets for companies. Especially for large machinery or industrial products, 3D animation demonstrations not only intuitively and vividly showcase product highlights but can even allow exhibitors to skip bringing machinery or industrial products to less critical exhibitions, greatly saving exhibition costs.
About Xuncheng Technology
Founded in 2016, with 9 years of professional industrial 3D animation creation experience, serving clients across various types of enterprises including startups, overseas clients, listed companies, and foreign-funded enterprises. Specializing in 3D animation creation for mechanical equipment, high-tech industries, software development, foreign trade companies, etc. Providing one-stop industrial 3D animation creative services from product sales to after-sales maintenance.
Provided nearly 3000 minutes of professional animation videos for over 200 manufacturing enterprises.
Whether at exhibition sites or during client visits; whether expanding into overseas markets or improving after-sales service, we firmly believe that through the power of design, complex products and machinery can be presented in stunning 3D animation. This not only brings a unique visual experience to clients but also quickly impresses them.
