In the competitive industrial market, 3D industrial animation is becoming a powerful tool for enterprises to enhance competitiveness and achieve commercial value with its unique advantages. The following analyzes the commercial value of 3D industrial animation in different scenarios through specific cases.

I. Precise Marketing, Enhancing Product Competitiveness

BW Papersystems, an American company specializing in the R&D and manufacturing of high-end corrugated cardboard production lines, has launched a new belt-pressing corrugated machine, leveraging its rich practical experience and years of technical accumulation by its R&D team. By using 3D industrial animation to simulate the unique structure design of the corrugated roller with a larger upper roller and smaller lower roller, it redefines the rationality of pressure distribution, greatly reduces resonance during equipment operation, and ultimately solves the problem of cardboard warping in traditional corrugated machines.

At the 2025 WEPACK China International Corrugated Exhibition, BW Papersystems (US) promoted and played animation videos produced by Xuncheng Technology at the exhibition. This allowed customers to intuitively understand the advantages and features of the product through dynamic displays and intuitive effects, even without physical objects. It attracted many customers to inquire and confirm cooperation intentions, leading to a significant increase in product inquiries and orders.

II. Reducing Costs, Optimizing Production Processes

In the early stages of new equipment research and development, Ma Gui Company needed to verify and modify design plans multiple times. In the past, producing physical prototypes was costly and time-consuming, and it was difficult to fully test the equipment's performance. With the help of 3D industrial animation produced by Xiamen Xuncheng, by virtual modeling and simulation, the operation process of the equipment can be simulated in the animation, allowing design issues to be identified and optimized in advance.

III. Remote Collaboration, Expanding Business Scope

In the context of globalization, enterprises are continuously expanding their business scope, and the demand for remote collaboration is increasing. During the epidemic, Guangdong Zhaoqing Xijiang Machinery Manufacturing Co., Ltd. commissioned Xiamen Xuncheng to produce equipment installation animations. Through animation demonstrations and remote guidance, manufacturing enterprises could assemble machinery and equipment themselves, resolving the awkward situation of engineers being unable to travel for installation. Through animation, all parties can clearly see the product design, structure, and installation status, and conduct real-time discussions and decision-making. This method breaks geographical limitations, promotes remote collaboration, and provides strong support for enterprises to expand their business scope.

In summary, 3D industrial animation has significant commercial value in terms of precise marketing, cost reduction, and remote collaboration. By reasonably utilizing 3D industrial animation, enterprises can gain an advantage in market competition and achieve their business goals.

Selected FAQs:

Q: What are the application fields of industrial animation?

A: Industrial animation is widely used in machinery and equipment, energy and transportation, home appliances, building security, bridges and tunnels, and after-sales services such as product operation, usage, maintenance, and repair.

Industrial animation application scenarios include: exhibition demonstrations, product sales, new factory planning, after-sales services, project bidding, achievement reporting, education and training, advertising and marketing, equipment maintenance, etc.

Q: What are the occasions for the dissemination of animation videos?

A: Animation videos can be played in various occasions:

1. Exhibitions: Playing animation videos at exhibitions with many buyers can quickly grab customers' attention and facilitate in-depth communication.

2. Visiting Clients: It helps new salespersons quickly get started, and even novice salespersons can communicate deeply with clients through animation videos.

3. Playback on Various Platforms and Official Websites: Such as Douyin, WeChat Video Accounts, Xiaohongshu, etc., to quickly expand influence.

4. New Factory Planning: Breaking away from traditional CAD flat demonstrations, animation video presentations can more intuitively show the rationality of new factory planning.

5. After-sales Service: Demonstrating equipment operation, maintenance, and repair through animation videos is intuitive and easy to understand, not only significantly reducing after-sales service costs but also helping to increase customer loyalty.

6. Training and Educational Institutions: Animation videos are important teaching tools that help students and trainees understand and master knowledge more intuitively.

Q: What types of equipment (products) are suitable for producing 3D animation videos?

A: Almost all equipment is suitable for producing 3D animation videos (complex mechanical products, electronic products, automotive products, building and real estate products, medical products, fast-moving consumer goods), especially the following three:

1. Promotion of New Products and Models: When vigorously promoting new products and models to the market, 3D animation videos can showcase product highlights most directly and fully, resonating with customers and helping sales teams quickly open up the market.

2. Foreign Trade Sales: The primary challenge in foreign trade sales is communication with overseas clients, especially regarding the translation and explanation of professional terminology. 3D animation videos allow foreign clients to quickly understand equipment highlights, laying the groundwork for further in-depth communication.

3. Key Recommended Models for Exhibitions: Every exhibition represents a significant investment in promotional budgets for companies. Especially for large machinery or industrial products, 3D animation demonstrations not only visually and vividly showcase product highlights but also allow exhibitors to forgo bringing machinery or industrial products to less critical exhibitions, greatly saving exhibition costs.

About Xuncheng Technology

Founded in 2016, with 9 years of professional experience in industrial 3D animation creation, serving clients across various types of enterprises including startup teams, overseas clients, listed companies, and foreign-funded enterprises. We specialize in providing 3D animation creation services for mechanical equipment, high-tech, software development, foreign trade companies, etc. Offering one-stop industrial 3D animation creative services from product sales to after-sales maintenance.

Provided nearly 3000 minutes of professional animation videos for over 200 manufacturing enterprises.

Whether it's at an exhibition or during client visits; whether expanding into overseas markets or enhancing after-sales service, we firmly believe that through the power of design, complex products and machinery can be presented in stunning 3D animations. This not only brings a unique visual experience to clients but also deeply impresses them.