In the field of industrial equipment bidding, traditional display methods mainly based on text and charts often make it difficult for clients to clearly understand the complex technology and advantages of the equipment in a short time. According to relevant research, about 70% of clients experience misunderstandings or incomplete information acquisition when faced with lengthy technical documents. 3D animation, with its unique advantages, is helping enterprises reconstruct the bidding logic for industrial equipment.

I. Efficiently Convey Complex Technical Information

Traditional bidding documents may require tens or even hundreds of pages to describe the equipment's working principles, structural features, etc., requiring clients to spend a lot of time and effort interpreting them. 3D animation can present this complex information in an intuitive and dynamic way.

Xiamen Sanlei Packaging Materials Co., Ltd., a leading enterprise in Fujian Province's plastic packaging industry, introduced top-tier flexographic printing equipment due to production expansion needs. The manufacturer assigned two professional technicians to the factory to train operators. The traditional training method involved technicians repeatedly demonstrating and explaining on-site, but operators found it difficult to fully grasp the equipment's internal structure and complex operating logic.

3D animation can dynamically demonstrate steps such as material feeding methods, plate roller, printing roller replacement, and printing pressure adjustment. Operators can quickly grasp key operating points by interactively watching repeatedly, freely switching perspectives, pausing, and replaying operational details.

II. Enhance Visual Impact and Attractiveness

At the bidding site, many companies are showcasing their equipment. Ordinary picture and text displays are easily overlooked by clients, whereas 3D animation possesses strong visual impact and can quickly capture clients' attention.

Guangdong Bowo Technology Co., Ltd., an enterprise specializing in the market application research and development of industrial robots, has recently developed an industrial intelligent robotic arm product. The company commissioned Xiamen Xuncheng to produce a promotional video. The animated video demonstrates the operation process of the robotic arm on a printing production line, highlighting its efficient and precise working capabilities. In the client's project bidding, compared to the plain display methods of other companies, this 3D animation simulating the high-speed operation of the production line, with its realistic visuals and smooth animation effects, greatly impressed the clients.

This company's animation ultimately stood out, making clients more willing to explore their equipment further. This visual advantage allows the company to gain a head start among numerous competitors and can even evolve into the client's acceptance criteria.

III. Provide Immersive Experience, Enhance Client Engagement

3D animation can not only showcase the equipment's appearance and working principles but also provide clients with an immersive experience. Through interactive features, clients can operate the animation themselves, viewing the equipment from various angles and details.

Xiamen Xuncheng also provided enterprises with interactive 3D animations. Clients can use tablets or other devices to simulate and display the equipment's operating status under different working conditions. This immersive experience encourages clients to actively engage in understanding the equipment, boosting their confidence in it. Data shows that companies offering immersive experiences have a 30% higher bidding success rate compared to those using traditional display methods.

IV. Save Time and Costs

Traditional bidding methods may require the production of extensive paper documents and on-site demonstrations, which are time-consuming and costly. 3D animation can complete demonstrations in a virtual environment, eliminating the need for numerous physical models and on-site presentations, thus reducing logistics costs and travel expenses.

In summary, 3D animation helps enterprises reconstruct the bidding logic for industrial equipment and enhances their competitiveness in bidding by efficiently conveying information, increasing visual appeal, providing immersive experiences, and saving costs.

Featured FAQs:

Q: What are the occasions for distributing animated videos?

A: Animated videos can be played on various occasions:

1-Exhibitions: Playing animated videos at exhibitions with many buyers can quickly catch clients' eyes and facilitate in-depth communication.

2-Client Visits: Convenient for new sales representatives to quickly get started, enabling even novice salespeople to engage in in-depth communication with clients through animated videos.

3-Playback on various platforms and official websites: Such as Douyin, WeChat Channels, Xiaohongshu, etc., to rapidly expand influence.

4-New Factory Planning: Breaking through traditional CAD planar demonstrations, animated videos offer a more intuitive way to showcase the rationality of new factory planning.

5-After-sales Service: Demonstrating equipment operation, maintenance, and repair through animated videos makes them intuitive and easy to understand, significantly reducing after-sales service costs and helping to increase customer loyalty.

6-Training and Educational Institutions: Animated videos are an important teaching tool, helping students and trainees to intuitively understand and master knowledge.

Q: Are animated videos expensive?

A: The prices of animated videos vary significantly, mainly influenced by production difficulty, duration, creative style, production cycle, and service content. On the surface, animated videos are not cheap, with prices mostly ranging from tens of thousands to hundreds of thousands or even millions. However, for high-end promotional videos of industrial products and machinery, animated videos offer high cost-effectiveness.

1-Replacing traditional paper brochures, they are intuitive, easy to understand, spread quickly, and reduce reliance on experienced salespeople.

2-Animated videos have high quality, perfectly showcasing many details, unique functions, and structures, facilitating deeper communication with clients.

3-Animated videos can be made interactive, increasing client engagement.

Q: What types of equipment (products) are suitable for creating 3D animated videos?

A: Almost all equipment is suitable for creating 3D animated videos (complex mechanical products, electronic products, automotive products, construction and real estate products, medical products, fast-moving consumer goods), especially the following three types:

1-New Product/Model Promotion: When vigorously promoting new products or models to the market, 3D animated videos can most directly and fully showcase product highlights, resonating with clients and helping sales teams quickly open up markets.

2-Foreign Trade Sales: The primary issue in foreign trade sales is communication with overseas clients, especially regarding the translation and explanation of technical terms. 3D animated videos allow overseas clients to quickly grasp equipment highlights, paving the way for further in-depth communication.

3-Key Recommended Models for Exhibitions: Every exhibition represents a significant investment in promotional budgets for enterprises. Especially for large machinery or industrial products, 3D animation demonstrations not only intuitively and vividly showcase product highlights but can even allow exhibitors to forgo bringing actual machinery or industrial products to less critical exhibitions, greatly saving exhibition costs.

About Xuncheng Technology

Founded in 2016, with 9 years of professional industrial 3D animation creation experience, our clients span various types of enterprises, including startups, overseas clients, listed companies, and foreign-funded enterprises. We specialize in providing 3D animation creation services for mechanical equipment, high-tech industries, software development, foreign trade companies, etc. We offer one-stop industrial 3D animation creative services from product sales to after-sales maintenance.

Provided nearly 3000 minutes of professional animated videos for over 200 manufacturing enterprises.

Whether at exhibition sites or during client visits; whether expanding overseas markets or improving after-sales service, we firmly believe that through the power of design, complex products and machinery can be presented in stunning 3D animation. This not only brings a unique visual experience to clients but also quickly resonates with them.