In the field of packaging equipment display, 3D industrial animation is continuously expanding its application scenarios with its unique advantages, bringing new display opportunities for packaging equipment companies. In the digital age, offline exhibitions and online platforms have become important channels for companies to promote packaging equipment. Traditional pictures and text introductions are difficult to fully display the complex structure and functions of equipment. 3D industrial animation can inject vitality into online displays.

Offline Exhibitions and Online Promotion

When Fujian Fangguang Shengshi Information Technology Co., Ltd. launched a new type of IGV intelligent forklift, the company commissioned Xiamen Xuncheng to produce a 3D animation scene display. The animation not only showed the appearance design of the IGV intelligent forklift but also simulated its driving performance in different environments, collaborative operations, and precise motion control. It also visually displayed details such as system data acquisition. This comprehensive display method allowed end-users to gain a deeper understanding of the product and stimulated their desire to purchase. According to subsequent customer feedback at the exhibition, the sales conversion rate for this intelligent forklift doubled after using 3D animation for promotion compared to traditional promotion methods.

Internal Training and Technical Exchange

For internal employee training and technical exchange in packaging equipment companies, 3D industrial animation is an efficient tool. New employees may have difficulty understanding complex packaging equipment operation and maintenance knowledge, and traditional training methods are less efficient.

In new employee onboarding training and existing employee skill enhancement training, equipment safety animations play an important role. Xiamen Sanlei Packaging Materials Co., Ltd., a leading enterprise in the plastic packaging industry, introduced top-tier flexographic printing equipment and commissioned Xiamen Xuncheng to produce equipment safety animations for training. After the training, employees' grasp of equipment operation standards improved significantly. The animation content detailed the steps for equipment startup, debugging, operation, and shutdown, helping employees quickly familiarize themselves with the equipment and reduce operational errors.

Product Research and Development (R&D) and Design Stages

During the R&D and design process of packaging equipment, 3D industrial animation helps team members communicate and collaborate. Personnel from different departments may have different understandings of design plans, and 3D animation can transform abstract design concepts into intuitive visual effects.

American company BW Papersystems is a leading enterprise focused on the R&D and manufacturing of high-end corrugated cardboard production lines. Leveraging its extensive practical experience and years of technical accumulation by its R&D team, it launched a new banding corrugated machine. To enable customers to quickly understand the equipment's performance characteristics during exhibitions, they specifically commissioned Xiamen Xuncheng to produce a 3D industrial animation. Xiamen Xuncheng used advanced technology and realistic scene simulation in the animation to showcase the actual production process of the new banding corrugated machine. This animation, launched at the 2025 WEPACK China International Corrugated Exhibition, garnered widespread attention in the industry, not only enhancing the company's image in the eyes of customers but also winning the recognition of partners.

The application scenarios of 3D industrial animation in packaging equipment display are continuously expanding, bringing more display channels and business opportunities to enterprises. It enhances the scene and efficiency of packaging equipment displays, promoting the development of enterprises and the progress of the industry. Demonstrating through 3D animation when communicating with customers allows them to see in advance how customized equipment will operate on their own production lines, including integration with other equipment, production efficiency, etc. This helps customers better understand solutions, make decisions, and also strengthens customer trust in the company.

Furthermore, each customer's needs for packaging equipment may differ, requiring companies to provide customized solutions. Therefore, Xiamen Xuncheng can also simulate the operating effects and actual application scenarios of customized equipment based on specific customer requirements.

Featured FAQs:

Q: What are the dissemination occasions for animation videos?
A: Animation videos can be played in various occasions:

1- Exhibitions: Playing animation videos at exhibitions with many buyers can quickly capture customers' attention and facilitate in-depth communication.

2- Client Visits: Convenient for new salespeople to quickly get started with business; even novice salespeople can engage in in-depth communication with clients through animation videos.

3- Playback on various platforms, official websites: such as Douyin, WeChat Channels, Xiaohongshu, etc., to quickly expand influence.

4- New Plant Planning: Breaking through traditional CAD flat demonstrations, animation videos provide a more intuitive display of the rationality of new plant planning.

5- After-sales Service: Using animation videos to demonstrate equipment operation, maintenance, and repair is intuitive and easy to understand, not only significantly reducing after-sales service costs but also helping to increase customer loyalty.

6- Training and Educational Settings: Animation videos are important teaching tools that help students and trainees understand and master knowledge more intuitively.

Q: What types of equipment are suitable for producing 3D animation videos?
A: Almost all equipment is suitable for producing 3D animation videos (complex mechanical products, electronic products, automotive products, construction and real estate products, medical products, fast-moving consumer goods), especially the following three types:

1- New Product/Model Promotion: When vigorously promoting new products or models, 3D animation videos can most directly and fully showcase product highlights, resonate with customers, and help sales teams quickly open up the market.

2- Foreign Trade Sales: The primary issue in foreign trade sales is communication with foreign clients, especially the translation and explanation of professional terms. 3D animation videos allow foreign clients to quickly understand equipment highlights, paving the way for further in-depth communication.

3- Key Recommended Models for Exhibitions: Every exhibition is a significant investment in a company's promotional budget. For large machinery or industrial products, 3D animation demonstrations not only intuitively and vividly showcase product highlights but can even allow exhibitors to forgo bringing machinery or industrial products to less critical exhibitions, greatly saving exhibition costs.

Q: When is it suitable for a company to produce 3D animation?
A: The following three time points are more suitable for producing promotional 3D animation:

1- Before exhibitions. It is best to have the animation video ready 15-30 days in advance to warm up for the exhibition;

2- New products and new equipment are about to be launched to the market;

3- Major client visits and exchanges.

4- Product R&D Stage: Helps inter-departmental communication and collaboration within the company; aids in attracting investment or cooperation opportunities; simulates design issues in advance, reducing R&D costs and risks;

5- Internal Training Stage

It should be noted that 3D animation videos have a certain production cycle; it is best to communicate with the production company in advance to arrange the production time reasonably.

About Xuncheng Technology

Founded in 2016, with 9 years of professional industrial 3D animation creation experience, our clients span various types of enterprises including startups, overseas clients, listed companies, and foreign-funded enterprises. We specialize in providing 3D animation creation services for mechanical equipment, high-tech, software development, foreign trade companies, etc. We offer one-stop industrial 3D animation creative services from product sales to after-sales maintenance.

Provided nearly 3000 minutes of professional animation videos for over 200 manufacturing enterprises.

Whether at exhibitions or visiting clients; whether expanding into overseas markets or improving after-sales service, we firmly believe that through the power of design, complex products and machinery can be presented in stunning 3D animation. This not only brings a unique visual experience to clients but also quickly touches their hearts.