In the industrial field, 3D industrial animation design, with its intuitive and vivid display effects, has become an important means for enterprises to showcase products and promote projects. However, controlling costs and analyzing benefits are important issues that enterprises need to consider when choosing 3D industrial animation design services.
Cost Composition of 3D Industrial Animation Design
The cost of 3D industrial animation production mainly consists of labor costs, software and hardware costs, material costs, etc. Labor costs are the main part, including the salaries of professional personnel such as modelers, animators, and renderers. Software and hardware costs involve the purchase of professional 3D design software, as well as the acquisition and maintenance costs of high-performance computer equipment. Material costs cover the expenses of obtaining model assets, texture assets, sound effect assets, and so on.
For example, in a complex industrial equipment animation design project, modelers need to spend a lot of time accurately modeling the equipment, animators need to design reasonable animation effects for the equipment's operating process, and renderers need to perform high-quality rendering. These tasks require professional personnel to invest a lot of effort, thus generating higher labor costs.
Reasonable Planning of Project Requirements
Before the project starts, Xiamen Xuncheng communicates fully with corporate clients to clarify project goals, focus, and budget. Avoid over-pursuing high-difficulty animation effects and unnecessary details to reduce production costs. For example, when Topwin Intelligent commissioned Xiamen Xuncheng to produce a 3D animation, both parties explicitly stated that the promotional video was for playback on a large screen at an exhibition, requiring high-definition picture quality, while the equipment operation and maintenance animation was only for internal training, and the requirements for picture quality and special effects could be appropriately reduced.
Optimizing the Production Process
Xiamen Xuncheng optimizes the production process, improves work efficiency, and reduces labor costs through internal coordination, standardized modeling processes, and animation templates. At the same time, it reasonably arranges personnel division of labor to ensure that work in each stage is completed efficiently.
Selecting Appropriate Software and Hardware
Xiamen Xuncheng's modelers and animators discuss internally and select appropriate software and hardware based on project requirements, avoiding blindly pursuing high-end configurations. Some open-source 3D design software can also meet basic design needs and save software purchase costs.
Benefit Analysis
Enhancing Product Display Effects
The promotional video of Guangdong Topwin's printing linkage line can intuitively display the product structure, working principles, and operation procedures, allowing customers to understand the product's features and advantages more clearly. This helps to improve product sales conversion rates and bring more business opportunities to the company.
Reducing Marketing Costs
Compared to traditional physical displays at various exhibitions, 3D industrial animation can be disseminated on different platforms and can be modified and updated as needed, reducing transportation, exhibition setup, and marketing costs. At the same time, animations can be repeatedly used through WeChat forwarding, creating long-term value for enterprises.
Improving Corporate Image
High-quality 3D industrial animation design can reflect a company's technological strength and innovation capabilities, enhancing its image and visibility within the industry. This helps companies attract more partners and customers, thereby strengthening their market competitiveness.
3D industrial animation production has its unique characteristics in terms of cost control and benefits. When designing 3D industrial animations, enterprises should reasonably control costs and fully leverage their benefits to achieve business goals. Through scientific cost control and benefit analysis, 3D industrial animation design will bring greater value to enterprises.
Featured FAQs:
Q: What are the occasions for disseminating animation videos?
A: Animation videos can be played in various occasions:
1-Exhibitions: Playing animation videos at exhibitions with many buyers can quickly capture customers' attention and facilitate in-depth communication.
2-Client Visits: It is convenient for new salespeople to quickly get started with business. Even novice salespeople can engage in in-depth communication with clients through animation videos.
3-Playback on Various Platforms, Official Websites: Such as Douyin, WeChat Video Accounts, Xiaohongshu, etc., to quickly expand influence.
4-New Plant Planning: Breaking through traditional CAD 2D demonstrations, animation videos provide a more intuitive way to showcase the rationality of new plant plans.
5-After-sales Service: Demonstrating equipment operation, maintenance, and repair through animation videos is intuitive and easy to understand. It not only significantly reduces after-sales service costs but also helps increase customer loyalty.
6-Training and Educational Institutions: Animation videos are important teaching tools that help students and trainees understand and master knowledge more intuitively.
Q: Why is there no unified standard for industrial 3D animation quotations?
A: There are many factors affecting the quotation of 3D animation:
1-Model Factors: Whether the client can provide models, the completeness of the provided models, and the complexity of the models (e.g., a car model is more complex than a bicycle) all affect the quotation;
2-Production Quality (e.g., two different production effects for the same equipment below);
3-Animation Video Length;
4-Animation Video Production Cycle;
5-Degree of Cooperation between Both Parties.
Q: How long is the animation video production cycle?
A: Generally, ordinary 3D animation video production takes 15-20 days. For complex models or large scenes, it requires 30-60 days or even longer. The production cycle of animation videos is greatly affected by various factors:
1-Timeliness and Completeness of Information Provided by the Client.
Information that the client needs to provide includes: 3D models of products or equipment, video scripts, company logos, and company information, etc.
2-Complexity of the animation demonstration scenes and equipment. For example, demonstrating the internal structure of a car speeding on a tree-lined avenue is much more complex than a static display of a bicycle.
3-Timeliness and Effectiveness of Communication between Both Parties during Production.
About Xuncheng Technology
Founded in 2016, with 9 years of professional industrial 3D animation creation experience, our clients span various types of enterprises, including startup teams, overseas clients, listed companies, and foreign-funded enterprises. We specialize in providing 3D animation creation for mechanical equipment, high-tech industries, software development, foreign trade companies, etc. We offer one-stop industrial 3D animation creative services, from product sales to after-sales maintenance.
We have provided nearly 3000 minutes of professional animation videos for over 200 manufacturing enterprises.
Whether at exhibition sites or during client visits; whether expanding into overseas markets or improving after-sales services, we firmly believe that through the power of design, complex products and machinery can be presented in astonishing 3D animations. This not only brings unique visual experiences to clients but also quickly resonates with their needs.
