In the packaging and printing manufacturing industry, traditional equipment demonstration methods are no longer sufficient to meet modern market demands. 3D industrial animation, with its unique advantages, has achieved innovative applications in equipment demonstrations, bringing new development vitality to the industry.
I. Technical Advantages of 3D Industrial Animation in Equipment Demonstration
(I) Precise Structural Display
3D industrial animation can construct highly realistic three-dimensional models based on precise CAD data of packaging and printing manufacturing equipment. Taking the Heidelberg printing press as an example, through 3D animation, complex structures such as internal rollers, gears, and ink transfer systems can be displayed from multiple angles and levels. Audiences can clearly see the shape, position, and interconnections of each component, as if the entire equipment were disassembled and presented before their eyes. This helps clients gain a deep understanding of the equipment's working principles and internal structure.
(II) Realistic Motion Simulation
Utilizing advanced physics simulation engines, 3D industrial animation can accurately simulate various motion states of equipment. When demonstrating the carton forming process of packaging equipment, the animation can realistically show actions such as paper folding, gluing, and cutting, as well as the collaborative operation of various mechanical parts. The simulation of motion trajectories, speeds, and forces is highly consistent with actual equipment, allowing the audience to intuitively feel the equipment's working efficiency and stability.
(III) Efficient Virtual Interaction
With the support of Virtual Reality (VR) and Augmented Reality (AR) technologies, 3D industrial animation can provide audiences with an immersive virtual interactive experience. Audiences can perform all-round observation, disassembly, and assembly of equipment in a virtual environment through controllers or gestures. Guangdong Topwin uses equipment operation animations embedded into tablets (iPads) on the operation console. By clicking on buttons on the screen, audiences can view detailed information about equipment operation, maintenance, repair, wear part replacement, safety, etc. This interactive demonstration greatly enhances audience engagement and experience, allowing clients to understand the product more proactively.
II. Innovative Application Scenarios
(I) Exhibition Marketing
At various industry exhibitions, 3D industrial animation becomes a sharp tool to attract audience attention. Compared with traditional static display boards and physical exhibits, dynamic 3D animation is more attractive. For instance, at the drupa trade fair, a company demonstrated the high-speed printing and diverse packaging functions of its new packaging and printing equipment through 3D animation, attracting a large number of spectators and effectively enhancing brand awareness and product influence.
(II) Remote Sales
For cross-border or inter-regional sales, 3D industrial animation can break geographical limitations and enable remote equipment demonstrations. Sales personnel can present detailed equipment information and working processes to clients through online video conferences. Clients can comprehensively understand the equipment's performance and features without needing to visit in person, greatly improving sales efficiency and reducing sales costs.
(III) Employee Training
Within the enterprise, 3D industrial animation can serve as an important tool for employee training. New employees can quickly familiarize themselves with equipment operation procedures and maintenance points by watching animations. For example, when training operators for packaging equipment, animations can vividly demonstrate steps such as equipment startup, debugging, and troubleshooting, enabling employees to master relevant skills more intuitively, shorten training cycles, and improve training effectiveness.
III. Customer Case Study
Guangdong Topwin Intelligent Machinery Technology Co., Ltd. is a professional manufacturer of high-end water-based flexo printing machines, with products exported to many countries and regions. At the 2025 WEPACK China International Corrugated Exhibition, 3D animation produced by Xiamen Xuncheng was used for the company's brand promotion. The animation detailed Topwin's advanced production equipment, exquisite manufacturing processes, and rigorous production procedures. This visual display not only provided the audience with a deeper understanding of the company's strength but also enhanced brand recognition. According to the sales manager, after using animation videos for brand promotion, the company's brand awareness in overseas target markets has been significantly elevated.
Practice has proven that the application of 3D industrial animation in packaging and printing manufacturing equipment demonstrations has achieved remarkable results. It has improved equipment demonstration effectiveness and sales conversion rates, reduced marketing and training costs, and enhanced corporate market competitiveness. With continuous technological advancements, the application prospects of 3D industrial animation in this field will be even broader. In the future, it is expected to deeply integrate with technologies such as artificial intelligence and the Internet of Things to achieve real-time data display and intelligent interaction of equipment, bringing more innovation and development opportunities to the packaging and printing manufacturing industry.
Featured FAQs:
Q: What are the application fields of industrial animation?
A: Industrial animation is widely used in machine equipment, energy and transportation, home appliances, building security, bridges and tunnels, etc., as well as in after-sales services such as product operation, usage, and maintenance.
Application scenarios for industrial animation include: exhibition demonstrations, product sales, new plant planning, after-sales service, engineering bidding, project application, education and training, advertising and marketing, equipment maintenance, etc.
Q: In what occasions can animation videos be disseminated?
A: Animation videos can be played in various occasions:
1-Exhibitions: Playing animation videos at exhibitions with many buyers can quickly capture customers' attention and engage in in-depth communication.
2-Client Visits: Convenient for novice salespersons to quickly get started with business. Even novice salespersons can conduct in-depth communication with clients through animation videos.
3-Playback on various platforms and official websites: such as Douyin, WeChat Video Account, Xiaohongshu, etc., to quickly expand influence.
4-New Plant Planning: Breaking through traditional CAD planar demonstrations, animation videos provide a more intuitive way to showcase the rationality of new plant planning.
5-After-sales Service: Using animation videos to demonstrate equipment operation, maintenance, and repair is intuitive and easy to understand. It not only greatly reduces after-sales service costs but also helps increase customer stickiness.
6-Training and Educational Settings: Animation videos are an important teaching tool, helping students and trainees understand and master knowledge more intuitively.
Q: When is it suitable for a company to produce 3D animation?
A: The following three time points are more suitable for producing promotional 3D animation:
1-Before exhibitions. It is best to complete the animation video 15-30 days in advance to warm up for the exhibition;
2-When new products or new equipment are about to be launched on the market;
3-Major client visits and exchanges.
4-Product R&D stage: to assist internal cross-departmental communication and collaboration; to attract investment or cooperation opportunities; to simulate design problems in advance, reducing R&D costs and risks;
5-Internal training phase.
It should be noted that 3D animation videos have a certain production cycle. It is best to communicate with the production company in advance to arrange the production time reasonably.
About Xuncheng Technology
Founded in 2016, with 9 years of professional industrial 3D animation creation experience. Clients include startups, overseas clients, listed companies, foreign-funded enterprises, and other types of companies. We specialize in 3D animation creation for machinery and equipment, high-tech industries, software development, foreign trade companies, etc. We provide one-stop industrial 3D animation creative services from product sales to after-sales maintenance.
We have provided nearly 3,000 minutes of professional animation videos for over 200 manufacturing enterprises.
Whether at exhibition sites or during client visits, whether expanding overseas markets or improving after-sales service, we firmly believe that through the power of design, complex products and machinery can be presented in stunning 3D animation. This not only brings a unique visual experience to clients but also quickly impresses them.
