In the packaging machinery industry, product performance, features, and operating procedures need to be clearly communicated to customers. Industrial animation, with its unique creativity and expressive power, has become a powerful tool for demonstrating packaging machinery equipment, bringing a new perspective to the industry.

I. Internal Structure Display: Revealing the Core Mysteries of Machinery

The internal structure of packaging machinery equipment is complex, and traditional display methods make it difficult for customers to fully understand. Industrial animation can clearly present the internal components, transmission systems, and working principles of the equipment through virtual perspective viewing of the machinery. For example, when demonstrating a corrugated machine for a paperboard production line, the animation uses the technique of transparent shells to show the flow path of corrugated paper and the working status between various rollers. This creative display allows customers to intuitively see how the core components of the equipment work together, enhancing their confidence in product quality and performance. At the 2025 WEPACK China International Corrugated Exhibition, American MaGue BW Papersystems launched its new press belt corrugated machine, which attracted widespread attention in the industry, not only enhancing the company's image in the minds of customers but also earning the recognition of partners.

II. Simulating Production Scenarios: Experiencing Real Workflows

3D industrial animation design can also simulate product performance in different usage scenarios by creating realistic virtual environments and integrating with other production processes. Taking Guangdong Bowo Technology Co., Ltd. as an example, when the company developed a new industrial robot, it faced challenges such as ineffective traditional promotion methods and difficulty in explaining technical principles, leading to low customer awareness and trust in the product. To address these issues, the company commissioned Xiamen Xuncheng to produce a product promotional video, which demonstrated the operation process of the simulated robotic arm on a printing linkage line, highlighting its efficient and precise working capabilities. This simulation display allows customers to more intuitively feel the practicality and value of the product, enhancing their confidence in it.

III. Special Effects and Interactive Design: Enhancing Audience Engagement

To make demonstrations more lively and interesting, industrial animation can utilize special effects and interactive design. Special effects can highlight the key functions and advantages of the equipment, using dynamic charts to compare performance indicators of different equipment. Interactive design allows the audience to control the playback progress, perspective, and displayed content of the animation. For instance, Guangdong Tuopin Intelligent Machinery Technology Co., Ltd. embeds a tablet iPad into the operation console for equipment operation animation. Viewers can click on screen buttons to access detailed information such as operation, maintenance, repair, replacement of wearing parts, and safety. This interactive display greatly enhances audience engagement and experience, enabling customers to understand the product more proactively.

Industrial animation has demonstrated numerous creative highlights in the demonstration of packaging machinery equipment. Through methods such as internal structure display, simulated production scenarios, and special effects and interactive design, it provides customers with a more intuitive, comprehensive, and engaging product demonstration experience. These creative highlights not only help improve customer understanding and trust in products but also give companies a competitive edge in the market. With the continuous development of technology, the application prospects of industrial animation in the packaging machinery industry will be even broader.

Featured FAQs:

Q: What are the application fields of industrial animation?

A: Industrial animation is widely used in machinery and equipment, energy and transportation, home appliances, building security, bridges and tunnels, etc., as well as after-sales services such as product operation, usage, maintenance, and repair. Application scenarios for industrial animation include: exhibition demonstrations, product sales, new factory planning, after-sales service, engineering bidding, achievement reporting, education and training, advertising and marketing, equipment maintenance, and more.

Q: What types of equipment (products) are suitable for producing 3D animation videos?

A: Almost all equipment is suitable for producing 3D animation videos, (complex mechanical products, electronic products, automotive products, construction and real estate products, medical products, FMCG) especially the following three:

1- New product and new model promotion: When promoting new products or new models to the market, 3D animation videos can showcase product highlights most directly and fully, resonating with customers and helping sales teams quickly open up markets.

2- Foreign trade sales: The primary challenge in foreign trade sales is communication with international clients, especially regarding the translation and explanation of technical terms. 3D animation videos can quickly help foreign clients understand product highlights, paving the way for further in-depth communication.

3- Featured models for exhibitions: Every exhibition is a significant investment for companies in their promotional budget. Especially for large machinery or industrial products, 3D animation demonstrations not only visually and intuitively showcase product highlights but also allow exhibitors to potentially avoid bringing machinery or industrial products to less critical exhibitions, greatly saving exhibition costs.

Q: When is it suitable for a company to produce 3D animation?

A: The following three time points are relatively suitable for producing promotional 3D animations:

1- Before exhibitions. It is best to have the animation video ready 15-30 days in advance to warm up for the exhibition.

2- When new products and new equipment are about to be launched.

3- During important client visits and exchanges.

4- During the product R&D phase: to facilitate cross-departmental communication and collaboration within the company; to help attract investment or cooperation opportunities; to simulate design issues in advance, reducing R&D costs and risks.

5- During internal training phases.

It is important to note that 3D animation videos have a certain production cycle, so it is best to communicate with the production company in advance to arrange the production schedule reasonably.

About Xuncheng Technology

Founded in 2016, with 9 years of professional industrial 3D animation creation experience, our clients span various types of enterprises including startups, overseas clients, listed companies, and foreign-funded enterprises. We specialize in providing 3D animation creation services for machinery and equipment, high-tech, software development, foreign trade companies, etc. We offer one-stop industrial 3D animation creative services, from product sales to after-sales maintenance. We have provided nearly 3000 minutes of professional animation videos for over 200 manufacturing enterprises. Whether it's at exhibition sites or during client visits, whether expanding into overseas markets or enhancing after-sales service, we firmly believe that through the power of design, complex products and machinery can be presented in stunning 3D animation. This not only brings a unique visual experience to clients but also quickly impresses them.