In today's fiercely competitive industrial market, how enterprises can enhance their brand influence and stand out among numerous competitors has become a critical issue that urgently needs to be addressed. 3D industrial animation, as an emerging and highly effective tool for display and communication, is gradually playing an irreplaceable role. The following delves into the ways 3D industrial animation helps enterprises enhance brand influence through specific case studies.
Case Introduction: The Breakthrough Path for Manufacturing Enterprises
Magui BW Papersystems USA, a company specializing in the R&D and manufacturing of high-end corrugated board production lines, launched a new press belt corrugated machine by leveraging its rich practical experience and years of technical accumulation from its R&D team. However, during market promotion, the company faced the challenge of complex product technology being difficult to display intuitively, which led to the insufficient reflection of product added value and slow growth in market share. To change this situation, they commissioned Xiamen Xuncheng to produce 3D industrial animation. Xiamen Xuncheng used advanced technology and realistic scene simulation in the animation to showcase the new press belt corrugated machine and simulate actual production scenes.
Clearly Presenting Complex Technical Principles
In the promotional video for the new press belt corrugated machine produced by Xiamen Xuncheng for Magui BW Papersystems USA, the animation scenes simulated the unique design of the corrugated rollers with a larger upper and smaller lower structure, redefining the rationality of pressure distribution. This significantly reduced resonance during equipment operation, ultimately solving the problem of board delamination in traditional corrugated machines, allowing customers to gain a clearer understanding of the product's technical capabilities and enhancing the company's professional image in the eyes of customers.
Strengthening Product Differentiation Advantages
In a market with severe homogeneous competition, highlighting product differentiation advantages is crucial. The 3D industrial animation for the new press belt corrugated machine specifically showcased four major advantages: extremely low paper consumption rate, upgraded board strength, elimination of resonance, and prevention of joint peeling. Through comparative animations with other similar products, the superior performance of the company's products was clearly demonstrated, allowing customers to intuitively experience the differentiated value of the products and thereby enhancing their added value.
Creating Immersive Marketing Scenarios
3D industrial animation has enabled enterprises to create immersive marketing scenarios. Companies apply the animation across various online and offline channels, such as official websites, product launch events, and industry exhibitions. At the 2025 WE PACK China International Corrugated Exhibition, the animation was played on a large screen, making customers feel as if they were on-site experiencing the equipment's operation and effects. This immersive experience greatly enhanced customer engagement and interest, improving customer recognition and purchase intention.
As seen from the above case, 3D industrial animation has significant advantages in helping enterprises enhance brand influence. It improves the company's professional image through product technical visualization and enhances customer purchase intention by optimizing the marketing experience. With continuous technological development, 3D industrial animation will play an even more important role in the industrial field, providing strong support for enterprises to increase product added value and expand markets.
FAQ Highlights:
Q: What benefits can 3D animation videos bring to enterprises?
A: Generally speaking, 3D animation videos can be categorized into promotional, technical, and display types.
Promotional 3D Animation: Better demonstrates product highlights (e.g., recreating product or equipment usage scenarios; highlighting parts through perspective views, hiding irrelevant structures, etc.), faster dissemination speed (instantaneous reach regardless of distance), reducing reliance on experienced sales personnel; stimulating purchase desire and promoting product sales. It can also shape a professional corporate image, establish a high-end brand image, and achieve the goal of enhancing corporate image through more vivid and intuitive brand communication and promotion.
Technical 3D Animation: Includes six categories: equipment operation, equipment maintenance, equipment repair, wearing parts replacement, equipment installation, equipment assembly, and equipment safety. It effectively reduces after-sales service pressure, especially during the warranty period; increases customer loyalty; and has become a better marketing method.
Display 3D Animation:
Mainly used for:
1- New factory planning: Using 3D animation demonstrations instead of traditional CAD drawings is more intuitive and allows for more accurate evaluation of new factory plans.
2- Project bidding: Using 3D animation instead of traditional PPT presentations facilitates review and understanding by the client's leadership, providing a competitive advantage.
3- Achievement declaration: As important material for achievement declaration, using 3D animation instead of traditional PPT presentations makes it easier to pass the review.
4- Employee training: Makes training content easier to understand and master, improving training efficiency and effectiveness, and reducing training costs.
Q: Why is there no uniform standard for industrial 3D animation quotes?
A: Many factors influence the quotation for 3D animation:
1- Model factors: Whether the client can provide models, the completeness of the models provided, and the complexity of the models (e.g., a car model is more complex than a bicycle) all affect the quotation.
2- Production refinement (e.g., two different production effects for the same equipment shown below);
3- Animation video duration;
4- Animation video production cycle;
5- Close collaboration between both parties.
Q: Are corporate promotional videos and product promotional videos the same? Can they be produced together?
A: Corporate promotional videos focus on the company's development history, product series, business philosophy, customer service, and future direction.
Product promotional videos focus on equipment highlights, manufacturing quality, and advantages over competitors.
Corporate promotional videos are more macroscopic, while product promotional videos are more focused. It is recommended to produce them separately.
About Xuncheng Technology
Founded in 2016, with 9 years of professional industrial 3D animation creation experience, serving clients ranging from startup teams, overseas clients, listed companies, to foreign enterprises. We specialize in 3D animation creation for machinery and equipment, high-tech, software development, foreign trade companies, etc. Providing one-stop industrial 3D animation creative services from product sales to after-sales maintenance.
We have provided nearly 3000 minutes of professional animation videos for over 200 manufacturing enterprises.
Whether it's at an exhibition or during a client visit, whether expanding into overseas markets or improving after-sales service, we firmly believe that through the power of design, complex products and machinery can be presented in astonishing 3D animations. This not only brings a unique visual experience to clients but also quickly resonates with them.
