As an emerging communication method, 3D industrial animation is gradually playing a key role in enterprise brand communication. Below, through actual cases, we deeply analyze its specific roles.

Enhance Brand Awareness

Guangdong Bowo Intelligent Technology Co., Ltd. developed a new industrial robot and commissioned Xiamen Xuncheng to produce a promotional video. The animation video simulates the operation process of the robotic arm on the printing linkage line, demonstrating its efficient and precise work capabilities. This simulation method allows customers to intuitively feel the practicality and value of the product, enhancing their confidence in it. This 3D industrial animation video can not only simulate product performance in different scenarios but can even evolve into a customer acceptance standard.

Strengthen Brand Image

USA MAGGUI BW Papersystems is a company focused on the R&D and manufacturing of high-end corrugated cardboard production lines. With its rich practical experience and years of technical accumulation by its R&D team, it has launched a new tape-applying corrugated machine. To enable customers to quickly understand the equipment's performance characteristics during exhibitions, USA MAGGUI commissioned Xiamen Xuncheng to produce a 3D industrial animation. Xiamen Xuncheng used advanced technology and realistic scene simulation in the animation to showcase the actual production of the new tape-applying corrugated machine. This animation, launched at the 2025 WEPACK China International Corrugated Exhibition, garnered widespread attention in the industry, not only enhancing the company's image in the minds of customers but also earning recognition from partners.

Promote Brand Communication Effectiveness

Guangdong Topin used 3D animation videos to showcase the process flow of the printing linkage line when participating in the International Corrugated Exhibition. At the exhibition, a large number of spectators gathered in front of the company's booth, all attracted by the exquisite manufacturing technology in the animation. Through interaction with the audience, the company not only obtained more potential customer information but also improved the effectiveness of brand communication. According to the sales manager, after using animation videos for brand promotion, the company's brand awareness in overseas target markets has risen significantly. This fully demonstrates the significant role of 3D industrial animation in promoting brand communication effectiveness.

In summary, 3D industrial animation plays important roles in enterprise brand communication, including enhancing awareness, strengthening image, promoting communication effectiveness, and deepening memory. With the continuous development of technology, 3D industrial animation will play an even more crucial role in enterprise brand communication, becoming a powerful weapon for companies to improve their brand competitiveness.

FAQ Selection:

Q: What does the client need to prepare for animation video production?
A: The client needs to prepare the following materials for animation video production:

1-3D models of products or equipment (main)

2-Video narration (can be used for voiceover)

3-Company LOGO and company information (such as full company name, address, contact details, website, etc.)

4-Requirements and goals (determine theme and style, budget and duration, outline key content)

5-Others (e.g., video script, company-specific intro/outro, etc.)

Q: When is it suitable for a company to produce 3D animation?
A: The following three time points are suitable for producing promotional 3D animations:

1-Before exhibitions. It is best to have the animation video ready 15-30 days in advance to warm up for participation in the exhibition;

2-New products, new equipment are about to be launched;

3-Major client visits and exchanges.

4-Product R&D stage: Assist cross-departmental communication and collaboration within the company; help attract investment or cooperation opportunities; simulate design problems in advance, reducing R&D costs and risks;

5-Internal training stage

It should be noted that 3D animation videos have a certain production cycle, so it is best to communicate with the production company in advance to arrange the production time reasonably.

Q: What is the appropriate duration for a 3D animation video?
A: The duration of the 3D animation video should be determined based on the product highlights you want to convey to the customer. Generally speaking:

1-30-90 seconds is ideal for industrial product 3D animation, and multiple short videos can be produced for the same product based on different application scenarios;

2-30-90 seconds is ideal for small machinery and equipment; 60-180 seconds is ideal for medium-sized machinery and equipment; over 180 seconds for large machinery and equipment.

Principle of video duration: based on the principle of facilitating customer understanding of the content expressed in the animation video

If there are many highlights for the equipment and the video duration is too long, it can be edited into a complete video and a sales video. The sales video focuses on the equipment's highlights superior to competitors, while the complete video is demonstrated when the customer wants to understand the product in depth.

About Xuncheng Technology

Founded in 2016, with 9 years of professional experience in industrial 3D animation creation, serving diverse clients including startups, overseas clients, listed companies, and foreign-funded enterprises. Specializing in 3D animation creation for machinery and equipment, high-tech industries, software development, foreign trade companies, etc. Providing one-stop industrial 3D animation creative services from product sales to after-sales maintenance.

Provided nearly 3000 minutes of professional animation videos for over 200 manufacturing enterprises.

Whether at exhibition sites or during client visits; whether expanding into overseas markets or improving after-sales service, we firmly believe that through the power of design, complex products and machinery can be presented in stunning 3D animation. This not only brings a unique visual experience to customers but also quickly touches their hearts.