In today's competitive manufacturing landscape, how enterprises can stand out and enhance their competitiveness is a key issue. 3D industrial animation, as an innovative display and communication tool, is playing an important role. The following reveals its value through several case studies.

I. Product R&D and Design Optimization

Maguire BW Papersystems USA, a company focused on the R&D and manufacturing of high-end corrugated cardboard production lines, has launched a new tape-pressing corrugated machine, leveraging its rich practical experience and years of technical accumulation by its R&D team. It uses 3D industrial animation to simulate the unique structure design with a larger upper roller and smaller lower roller, redefining the rationality of pressure distribution, significantly reducing resonance during equipment operation, and ultimately solving the problem of corrugated paper passing through the corrugator, which occurs in traditional corrugated machines.

At the 2025 WEPACK China International Corrugated Exhibition, Maguire USA promoted and played an animated video produced by Xuncheng Technology at the exhibition, allowing customers to intuitively understand the product's advantages even without a physical product. This attracted many customers to inquire and confirm cooperation intentions, leading to a significant increase in product inquiries and orders.

II. Market Promotion and Sales Promotion

As a new industry, AGV intelligent forklifts encountered difficulties in market promotion due to numerous competitors and the challenge of highlighting product features. Traditional promotional materials could only display the appearance of AGV intelligent forklifts, failing to allow customers to deeply understand their advanced technology and performance. Fujian Fangguang Shengshi Information Technology Co., Ltd., when launching a new IGV intelligent forklift, commissioned Xiamen Xuncheng to produce a 3D animation scene display. The animation not only showcased the exterior design of the IGV intelligent forklift but also demonstrated its precise operational performance, collaborative operation, and advanced intelligent control system. It also visualized details such as system data acquisition.

This comprehensive display method allowed end-users to gain a deeper understanding of the differences between IGV and AGV intelligent forklifts, stimulating their purchasing desire. According to Fangguang Shengshi's feedback, after using 3D animation for promotion, the sales conversion rate for this intelligent forklift doubled compared to traditional promotion methods.

III. Employee Training and Skill Enhancement

In new employee onboarding and existing employee skill enhancement training, equipment operation and maintenance animations play a crucial role. Xiamen Sanlei Packaging Materials Co., Ltd., a leading enterprise in the plastic packaging industry, commissioned Xiamen Xuncheng to produce equipment operation and maintenance animations after introducing top-tier flexographic printing equipment. These animations detailed the correct operating procedures and maintenance precautions for the equipment. Through the visual display of the animation, operators could quickly familiarize themselves with the equipment, reduce operational errors, and perform maintenance more accurately, effectively improving equipment operational efficiency and reliability. According to statistics, after Xiamen Sanlei Packaging applied animation videos to employee training, their employees' mastery of equipment operating standards improved significantly.

In summary, 3D industrial animation plays a vital role in product R&D, market promotion, and employee training for manufacturing enterprises, helping them enhance their industry competitiveness. With the continuous advancement of technology, the application prospects of 3D industrial animation will be even broader.

Featured FAQs:

Q: When is it suitable for enterprises to produce 3D animation?

A: The following three time points are relatively suitable for producing promotional 3D animations:

1. Before exhibitions. It is best to complete the animation video 15-30 days in advance to warm up for the exhibition;

2. New products or new equipment are about to be launched into the market;

3. Major customer visits or exchanges.

4. Product R&D phase: To assist internal cross-departmental communication and collaboration; to attract investment or cooperation opportunities; to simulate design issues in advance, reducing R&D costs and risks;

5. Internal training phase

It should be noted that 3D animation videos have a certain production cycle, so it is best to communicate with the production company in advance to arrange the production time reasonably.

Q: How can equipment factories with many single products produce 3D animation videos?

A: Generally speaking, products such as non-standard products, testing equipment, and small packaging equipment have many single items with relatively low unit prices (thousands to tens of thousands of yuan). For this type of equipment, the following options can be considered for producing 3D animation videos:

1. Batch production. This is beneficial for unified branding and offers price negotiation advantages, with low average costs per unit (perhaps only a few to a dozen yuan);

2. Produce individual 3D animations for flagship products or high-value products, which helps enhance product positioning and highlight a more sophisticated image compared to competitors.

Q: What types of equipment (products) are suitable for producing 3D animation videos?

A: Almost all equipment is suitable for producing 3D animation videos (complex mechanical products, electronic products, automotive products, construction and real estate products, medical products, fast-moving consumer goods), especially the following three types:

1. Promotion of new products and new models: When promoting new products or new models to the market, 3D animation videos can display product highlights most directly and fully, resonating with customers and helping sales teams quickly penetrate the market.

2. Foreign trade sales: The primary challenge in foreign trade sales is communication with international clients, especially regarding the translation and explanation of technical terms. 3D animation videos allow international clients to quickly understand the equipment's highlights, paving the way for further in-depth communication.

3. Featured models for exhibitions: Every exhibition is a key investment for companies in their promotional budget. Especially for large machinery or industrial products, 3D animation demonstrations not only visually and vividly showcase product highlights but can even allow exhibitors to avoid bringing machinery or industrial products to less critical exhibitions, greatly saving exhibition costs.

About Xuncheng Technology

Founded in 2016, with 9 years of professional industrial 3D animation creation experience, our clients span various types of enterprises including startups, overseas clients, listed companies, and foreign-invested enterprises. We specialize in providing 3D animation creation services for mechanical equipment, high-tech industries, software development, and foreign trade companies. We offer one-stop industrial 3D animation creative services from product sales to after-sales maintenance.

We have provided nearly 3000 minutes of professional animation videos for over 200 manufacturing enterprises.

Whether at exhibition sites or during client visits; whether expanding into overseas markets or improving after-sales service, we firmly believe that through the power of design, complex products and machinery can be presented in stunning 3D animation. This not only brings a unique visual experience to clients but also quickly impresses them.