In the industrial field, 3D industrial animation is gradually becoming an important means of showcasing products and disseminating technology. Its unique creative elements and expression techniques not only vividly present the characteristics and advantages of industrial products but also effectively attract the audience's attention. Let's delve into the creative elements and expression techniques in 3D industrial animation design.
Storytelling Elements
Giving industrial products a storyline makes it easier for the audience to resonate emotionally. For example, when designing an animation for a new AGV logistics vehicle, a smart factory scene can be constructed: showing the AGV's outbound, inbound, multi-vehicle collaboration, autonomous route planning, and night operation modes. This demonstrates the logistics vehicle's precise operational performance, collaborative operation, and advanced intelligent control system. Such a story allows the audience to deeply understand the product's value and significance while appreciating the animation.
Cultural Elements
Integrating regional culture, industry culture, and other elements into animation design can add unique charm to the work. Taking traditional Chinese industrial culture as an example, when designing an animation for modern production equipment with ancient craftsmanship, elements like traditional Chinese mortise and tenon joints and ink painting style backgrounds can be added. This not only showcases the charm of traditional culture but also reflects the integration of modern industry with traditional culture.
Expression Techniques
Dynamic display is one of the core expression techniques in 3D industrial animation. By simulating the actual operating process of a product, the audience can intuitively understand its working principles and performance. For example, when designing an animation for a CNC machine tool, its high-speed tool rotation, precise cutting actions, and functions like automatic tool changing and positioning can be demonstrated, allowing the audience to clearly see the equipment's efficient operation.
Special Effects Application
Reasonable use of special effects can enhance the visual impact of the animation. When designing an animation for an aircraft engine, special effects like flame and smoke can be used when the engine starts, simulating its powerful thrust. Simultaneously, lighting and shadow effects can be used to highlight key parts of the product, drawing the audience's attention to the product's details.
Viewpoint Switching
Flexible viewpoint switching can showcase the product from different angles, allowing the audience to fully understand its appearance and internal structure. When designing an animation for a large mechanical equipment, a panoramic view can be used to display the overall appearance, followed by close-ups to showcase key components and internal structures. A first-person perspective can also be used, making the audience feel as if they are inside the equipment, experiencing its operation firsthand.
Case Study
Fujian Fangguang Shengshi Information Technology Co., Ltd., when launching a new IGV intelligent forklift, commissioned Xiamen Xuncheng to produce a 3D animation scene display. This production fully utilized the aforementioned creative elements and expression techniques. The animation not only showcased the IGV intelligent forklift's exterior design but also its precise operational performance, collaborative operation, and advanced intelligent control system. The system data collection and other details were also vividly displayed.
This comprehensive display method allowed end-users to gain a deeper understanding of the product and stimulated their purchasing desire. According to feedback from Fangguang Shengshi, after using 3D animation for promotion, the sales conversion rate for this intelligent forklift doubled compared to traditional promotion methods.
The creative elements and expression techniques in 3D industrial animation design are diverse. By skillfully applying these elements and techniques, more attractive and impactful animation works can be produced, playing an important role in the promotion and display of industrial products.
Selected FAQs:
Q: What are the application areas of industrial animation?
A: Industrial animation is widely used in machinery and equipment, energy and transportation, home appliances, building security, bridges and tunnels, as well as after-sales services such as product operation, use, and maintenance.
Application scenarios for industrial animation include: exhibition demonstrations, product sales, new factory planning, after-sales service, engineering bids, achievement reporting, educational training, advertising and marketing, equipment maintenance, etc.
Q: What types of equipment (products) are suitable for 3D animation video production?
A: Almost all equipment is suitable for 3D animation video production, especially the following three types: (complex mechanical products, electronic products, automotive products, building and real estate products, medical products, fast-moving consumer goods)
1- New product/model promotion: When promoting new products or models, 3D animation videos can best and most directly showcase product highlights, resonate with customers, and help sales teams quickly open up the market.
2- Foreign trade sales: The primary challenge in foreign trade sales is communication with overseas clients, especially the translation and explanation of technical terms. 3D animation videos allow foreign clients to quickly understand product highlights, paving the way for in-depth communication.
3- Featured models for exhibitions: Each exhibition is a key investment for companies in promotional budgets. Especially for large machinery or industrial products, 3D animation demonstrations not only intuitively and vividly showcase product highlights but can also save exhibitors significant costs by allowing them to not bring physical equipment or industrial products to certain less important exhibitions.
Q: When is the right time for a company to produce 3D animation?
A: The following three time points are more suitable for producing promotional 3D animations:
1- Before exhibitions. It's best to complete the animation video 15-30 days in advance to build anticipation for the exhibition.
2- New products or equipment are about to be launched into the market.
3- Important client visits and exchanges.
4- Product R&D stage: To assist inter-departmental communication and collaboration within the company; to attract investment or cooperation opportunities; to preemptively identify design issues, reducing R&D costs and risks.
5- Internal training phase.
It should be noted that 3D animation videos have a certain production cycle. It is best to communicate with the production company in advance to arrange the production time reasonably.
About Xuncheng Technology
Founded in 2016, with 9 years of professional experience in industrial 3D animation creation, our clients span various types of enterprises including startups, overseas clients, listed companies, and foreign-funded enterprises. We specialize in providing 3D animation creation for machinery and equipment, high-tech, software development, foreign trade companies, etc. We offer one-stop industrial 3D animation creative services, from product sales to after-sales maintenance.
We have provided nearly 3000 minutes of professional animation videos for over 200 manufacturing enterprises.
Whether it's at an exhibition, during client visits, expanding into overseas markets, or enhancing after-sales service, we firmly believe that through the power of design, complex products and machinery can be presented in stunning 3D animation. This not only brings a unique visual experience to clients but also swiftly captures their interest.
