In the industrial field, traditional equipment demonstration methods often fail to meet the modern market's demand for efficient, intuitive, and vivid displays. 3D industrial animation brings a new revolution to industrial equipment demonstration with its unique creative presentation methods.
Foundation of Creative Presentation: Precise Modeling and Simulation
The first step in producing 3D industrial animation is precise 3D modeling. Using advanced modeling software, construct highly realistic virtual models based on the precise dimensions and structure of industrial equipment. For example, when modeling an ink printing machine, accurately measure the dimensions and shapes of each component and use polygon mesh technology to build a detailed model, controlling errors within a very small range. At the same time, use physics simulation technology to simulate the equipment's performance, operating status, and other characteristics in various environments.
Techniques for Creative Presentation: Dynamic Process Demonstration
Presenting the workflow of industrial equipment dynamically is a major feature of 3D industrial animation. Taking Tuopin Intelligent Ink Printing Machine as an example, the animation can vividly show the entire process, including cardboard feeding, printing, and carton output, allowing the audience to clearly understand the operating principles and efficiency of the printing equipment. This dynamic demonstration simplifies and visualizes complex processes, greatly enhancing audience comprehension.
Diversified Display Perspectives
Through flexible perspective switching, display the details and overall structure of industrial equipment from different angles. There can be a macro bird's-eye view, allowing the audience to understand the equipment's position and layout within the entire production environment; there can also be a micro close-up view, focusing on the working status of key components. For example, when demonstrating a cardboard production line, one can show its overall appearance and parts such as the wet end, dryer section, and stacking from the outside, or go deep inside to show the movement of the single facer, the adhesion of linerboard and fluting medium, and other details.
Interactive Experience Design
To enhance audience engagement, Xiamen Xuncheng's 3D industrial animation also incorporates interactive experience design. Audiences can use mouse clicks, touch screens, and other methods to independently select and view different parts of the equipment, understanding related technical parameters and functional characteristics. For instance, in Tuopin Intelligent's equipment demonstration animation, viewers can click on different equipment icons to view their specific operating procedures and performance indicators.
Value of Creative Presentation: Enhancing Display Effects and Commercial Value
In the promotion and sales process of industrial equipment, the creative presentation of 3D industrial animation can significantly enhance display effects. Compared to traditional pictures and text descriptions, animation is more vivid and intuitive, able to capture the audience's attention and deepen their impression of the equipment.
In practical applications, many companies have improved communication efficiency with clients and shortened sales cycles by using 3D industrial animation for equipment demonstrations. Guangdong Tuopin Intelligent Machinery Technology Co., Ltd., when participating in international exhibitions, used 3D animation to showcase its latest developed equipment, attracting significant customer attention and leading to a substantial increase in orders.
The creative presentation of 3D industrial animation in industrial equipment demonstration brings new vitality and opportunities to technology dissemination and commercial promotion in the industrial field. With precise modeling and diverse presentation techniques, it presents a vivid and intuitive world of industrial equipment to the audience, helping enterprises enhance their competitiveness.
Selected FAQs:
Q: What are the application fields of industrial animation?
A: Industrial animation is widely used in machinery and equipment, energy and transportation, home appliances, building security, bridges and tunnels, and after-sales services such as product operation, usage, maintenance, and repair.
Application scenarios include: exhibition demonstrations, product sales, new factory planning, after-sales service, engineering bidding, project reporting, education and training, advertising and marketing, and equipment maintenance.
Q: What are the occasions for the dissemination of animated videos?
A: Animated videos can be played in various occasions:
1-Exhibitions: Playing animated videos at exhibitions with many buyers can quickly capture customers' attention and facilitate in-depth communication.
2-Client Visits: Facilitates new sales representatives to quickly get started in their business; even new representatives can engage in in-depth communication with clients through animated videos.
3-Playback on Various Platforms and Official Websites: Such as Douyin, WeChat Channels, Xiaohongshu, etc., to quickly expand influence.
4-New Factory Planning: Breaks through traditional CAD 2D demonstrations, using animated videos to more intuitively showcase the rationality of new factory planning.
5-After-Sales Service: Demonstrates equipment operation, maintenance, and repair using animated videos, which are intuitive and easy to understand. This not only significantly reduces after-sales service costs but also helps increase customer loyalty.
6-Training and Educational Institutions: Animated videos are an important teaching tool, helping students and trainees to more intuitively understand and master knowledge.
Q: What types of equipment (products) are suitable for producing 3D animation videos?
A: Almost all equipment is suitable for producing 3D animation videos (complex mechanical products, electronic products, automotive products, construction and real estate products, medical products, fast-moving consumer goods), especially the following three types:
1-New Product and Model Promotion: When vigorously promoting new products or models to the market, 3D animation videos can most directly and fully showcase product highlights, resonate with customers, and help sales teams quickly open up markets.
2-Foreign Trade Sales: The primary issue in foreign trade sales is communication with international clients, especially regarding the translation and explanation of technical terms. 3D animation videos allow foreign clients to quickly understand equipment highlights, paving the way for further in-depth communication.
3-Key Recommended Models for Exhibitions: Every exhibition is a key investment for companies in their promotion budget. Especially for large machinery or industrial products, 3D animation demonstrations not only intuitively and vividly showcase product highlights but can also allow exhibitors to skip bringing the actual machinery or industrial products to less critical exhibitions, greatly saving exhibition costs.
About Xuncheng Technology
Founded in 2016, with 9 years of professional experience in industrial 3D animation creation, our clients span various types of enterprises including startups, overseas clients, listed companies, and foreign-funded enterprises. We specialize in providing 3D animation creation for machinery and equipment, high-tech, software development, foreign trade companies, etc. Offering one-stop industrial 3D animation creative services from product sales to after-sales maintenance.
Provided nearly 3000 minutes of professional animation videos for over 200 manufacturing enterprises.
Whether at exhibition sites or during client visits; whether expanding overseas markets or enhancing after-sales service, we firmly believe that through the power of design, complex products and machinery can be presented in stunning 3D animations. This not only brings a unique visual experience to clients but also quickly wins their hearts.
