Before producing industrial 3D animation, are you always struggling to write the perfect video script? Have you repeatedly clashed with the production team due to the inability to align the granularity of visuals and copy?

Writing a perfect script is not difficult; grasp the core points, and you'll be the next golden copywriter!

Key Point 1: Highlight Product Strengths

Product strengths refer to the pain points that the product or equipment can solve for the customer. For customers, the most important questions are what practical problems the chosen accessories can solve for them. Therefore, elaborating on the pain points the product solves for customers in the script, combined with 3D animation scene simulations, can vividly and effectively alleviate customer concerns and plant the seed for placing an order.

Key Point 2: Emphasize Differences from Competitors

In today's increasingly "intense" era, products of the same category inevitably have many competitors. As the saying goes, "wearing the same outfit" isn't scary; it's awkward if yours is ugly. Having many competitors is not the issue; the key is to find features superior to competitors and emphasize the differences between your product and competitors' in the animation video script, seeking advantages through differentiation, and carving out your own niche.

Key Point 3: Highlight Product Quality

Regardless of the product, quality is its greatest persuasive power. In script creation, fully leverage the unique advantages of 3D animation videos, using methods like 3D modeling and perspective to dynamically showcase accessory details from all angles (360 degrees), visualizing the quality of the accessory details.

Of course, if conditions permit, design scenes in the script where small accessories are combined with the entire machine. Integrating the introduction of accessories and the whole machine not only highlights the indispensability of the accessories but also allows customers to further understand their application scenarios, creating a professional and reliable brand image and elevating the entire animation video.

Selected FAQs:

Q: How does Xuncheng help clients improve their animation video promotional copy?

A: Xuncheng has served many SMEs, and many of them lack dedicated copywriting staff. The copy they provide is often not concise enough, and the structure lacks rigor.

Xuncheng has professional, high-level copywriters who can combine this with the characteristics of mechanical products to help clients polish their text, optimize product promotional copy, and make the animation video content resonate deeply with customers.

Q: Do small accessories need operational and maintenance animations?

A: Equipment operation and maintenance animations are generally divided into six categories: Equipment Operation, Equipment Maintenance, Equipment Repair, Wearable Part Replacement, Equipment Assembly, Equipment Safety.

Small accessories generally do not require all types to be produced. It is recommended to produce animations for equipment maintenance, equipment assembly, and common fault repair.

1. Small accessories are usually attached to larger equipment, making brand building more challenging;

2. Adding watermarks to animation videos to continuously reinforce the brand with customers;

3. Animation videos spread more widely and with higher efficiency;

4. Animation videos allow small accessories to command a higher premium.

Q: How can small companies without a supporting team produce 3D animation?

A: Many client companies are small in scale and mostly located out of province. Xuncheng offers flexible and high-quality animation video production solutions:

1. Xuncheng's core team, with years of manufacturing experience, can effectively communicate with clients.

2. If clients do not have 3D models of their products, Xuncheng can provide professional modeling services.

3. Assist clients in optimizing video scripts.

About Xuncheng Technology

Founded in 2016, with 9 years of professional industrial 3D animation creation experience, clients span various types of enterprises including startups, overseas clients, listed companies, and foreign-funded enterprises. We specialize in providing 3D animation creation for mechanical equipment, high-tech industries, software development, foreign trade companies, etc. Offering one-stop industrial 3D animation creative services from product sales to after-sales maintenance.

We have provided nearly 3000 minutes of professional animation videos for over 200 manufacturing enterprises.

Whether at trade shows or during client visits, whether expanding into overseas markets or improving after-sales service, we firmly believe that through the power of design, complex products and machinery can be presented in astonishing 3D animation. This not only brings a unique visual experience to clients but also quickly impresses them.