One is an animated video generated through technological means, and the other is a live-action video shot with professional equipment. Which is superior in product promotion? How should these two presentation methods be arranged in equipment promotional animation production? The analysis report is here!

Display Effect

Using live-action footage can showcase more realistic and natural textures and lighting effects, making every detail of machine equipment parts appear tangible and allowing customers to feel a strong sense of realism and on-site presence. However, if the shooting environment, lighting conditions, or other factors are poor, it can be counterproductive, greatly diminishing the presentation effect.

3D animation videos offer a richer and more diverse range of presentation techniques. Explosions, perspective views, cutaways, microscopic magnification... A series of techniques can be freely combined to serve the all-around display of equipment highlights, achieving highly idealized and standardized visual effects, and clearly conveying the desired information to customers.

Professional Requirements

In today's era, photography is an activity with a relatively low barrier to entry. Everyone has a camera, so everyone can perform live-action shooting. However, to truly showcase machine equipment well and achieve perfect presentation effects, a long journey of exploration is required.

Compared to shooting, producing animation videos has a higher barrier to entry. Therefore, animation video production requires a high level of professionalism from the outset, and the professionalism of its team members is self-evident.

Production Cycle

Starting from requirements, going through conceptualization, scriptwriting, pre-survey, trial shooting, filming, and finally post-production – this is the complete production process for live-action videos. Each step is closely linked and interdependent, making the production cycle relatively tight and fast.

The production process for industrial 3D animation, in addition to the steps involved in live-action shooting, also includes additional steps such as 3D modeling, texturing, lighting, camera work, animation, special effects, etc. After meticulous refinement through each stage, the production cycle tends to be longer.

Cost

Pre-production for live-action shooting is relatively simple, requiring less preparation. However, it is greatly influenced by factors such as weather, location, and actors, making the cost relatively uncontrollable and subject to some fluctuation.

3D animation production involves higher upfront costs, but correspondingly, its presentation effects will be more refined.

Content Representation

The content presented in live-action shooting must genuinely exist or be able to occur in reality, focusing on recording and displaying real people, environments, and events, which has certain limitations.

3D animation is not limited by real-world physical conditions or space. It can easily showcase content that is difficult to achieve or does not exist in reality, and can visually and vividly express abstract concepts or data, making it easier for customers to understand.

In summary, both industrial animation and live-action shooting have their own advantages and disadvantages. There is no absolute right or wrong in production; rather, it should be flexibly selected after weighing the pros and cons. As long as the arrangement is reasonable, whether choosing one or using them in combination, ideal results can be achieved.

Xuncheng Technology

With 30 years of deep cultivation in the manufacturing sector, focusing on technology as its core, Xuncheng Technology listens attentively to customer needs and produces high-quality animated videos for mechanical equipment. It spreads value through creativity, ensuring equipment highlights resonate with users. Animated equipment operation and maintenance videos provide convenience and peace of mind for end-users, fostering greater engagement. Xuncheng Technology can also produce 3D animation videos for products across multiple fields and for various purposes, making your company and products more competitive in the market!