In a fiercely competitive market environment, enhancing product added value is key for enterprises to strengthen their competitiveness and obtain higher profits. 3D industrial animation, as an innovative display method, is gradually becoming a powerful tool for enterprises to increase product added value. Below, we will analyze its mechanism of action through specific cases.

Guangdong Tuopin Intelligent Machinery Technology Co., Ltd. is an enterprise specializing in the production of high-end water-based printing machines, with products exported to many countries and regions at home and abroad. At the 2025 WEPACK China International Corrugated Exhibition, they used 3D animations produced by Xiamen Xuncheng for corporate brand promotion. The animation detailed Tuopin Intelligent's advanced production equipment, exquisite manufacturing processes, and rigorous production workflows. This intuitive display not only gave the audience a deeper understanding of the company's strength but also enhanced brand recognition in the minds of the audience. According to the sales manager, the company's brand awareness in overseas target markets has been elevated after using animated videos for brand promotion.

Accurately Presenting Technical Advantages, Shaping a Professional Image

At the same time, due to varying levels of customer understanding of the operation, maintenance, and repair of water-based printing machines in different regions, Guangdong Tuopin, to meet customer needs, also commissioned Xiamen Xuncheng to produce technical animation videos for the entire equipment, covering six core sections: equipment operation, maintenance, repair, wearing parts replacement, equipment assembly, and equipment safety. 3D animation can display the internal structure and working principles of products in an intuitive and lively manner. Customers can clearly see how the equipment is operated, maintained, and how parts are replaced. This professional and detailed display method establishes a high-end, professional brand image for the company in the minds of customers, greatly enhancing the added value of the products.

Simulating Application Scenarios, Enhancing Customer Experience

At the same time, Guangdong Tuopin also embedded equipment operation and maintenance animations on iPads, placed on the operation console, for convenient internal employee training and customer usage guidance. 3D animated videos can provide intuitive and detailed demonstrations. This allows customers and employees to quickly master operational skills and understand product usage methods, reducing training and after-sales service costs. By watching the animations, customers gain a stronger sense of recognition and trust in the products. This immersive customer experience transforms the product from just a piece of equipment into a tool that solves practical problems and brings value, further enhancing the product's added value.

Cross-Platform Dissemination, Expanding Brand Influence

3D industrial animation is easy to disseminate across various platforms, such as corporate websites, social media, and industry exhibitions. Xiamen Xuncheng also publishes sliced animation content on its official website to attract potential customer attention; shares animation shot breakdowns on social media platforms to generate discussion and shares, expanding brand influence. Through a series of operations, the product's awareness and reputation have also been enhanced, further increasing its added value.

Supports Customized Displays, Meets Diverse Needs

In conclusion, 3D industrial animation has significant effects in enhancing product added value, as different customers have varying points of focus and needs for products. Xiamen Xuncheng can provide personalized customization based on specific customer requirements, accurately presenting equipment technical advantages, simulating application scenarios, supporting customized displays, and cross-platform dissemination. This helps enterprises better showcase product value and meet customer needs, enabling them to stand out in market competition.

Featured FAQs:

Q: What benefits can 3D animation videos bring to enterprises?
A: Generally speaking, 3D animation videos are divided into promotional 3D animations, technical 3D animations, and display 3D animations.

Promotional 3D Animation: Can better demonstrate equipment highlights (e.g., replaying product or equipment usage scenarios; highlighting parts through perspective, hiding irrelevant structures, etc.); faster dissemination speed (instantaneous regardless of distance); reducing reliance on experienced sales personnel; stimulating purchasing desire and promoting product sales. It can also shape a professional image for the enterprise, establish a high-end brand image, and conduct brand communication and promotion in a more vivid and dynamic way, thereby enhancing the corporate image.

Technical 3D Animation: Includes six major categories: equipment operation, equipment maintenance, equipment repair, wearing parts replacement, equipment installation, equipment assembly, and equipment safety. Effectively reduces after-sales service pressure, especially during the equipment warranty period; effectively increases customer stickiness; and has become a better marketing method.

Display 3D Animation:

Mainly applied in:

1- New Factory Planning: Using 3D animation demonstrations instead of traditional CAD drawings makes it more intuitive and allows for more accurate evaluation of new factory plans;

2- Project Bidding: Using 3D animations instead of traditional PPT presentations facilitates review and understanding by the client's leadership, providing a competitive advantage;

3- Achievement Declaration: As important material for achievement declaration, using 3D animations instead of traditional PPT presentations makes it easier to pass review.

4- Employee Training: Makes training content easier to understand and master, improving training efficiency and effectiveness, and reducing training costs.

Q: What are the occasions for the dissemination of animated videos?
A: Animated videos can be played in various occasions:

1- Exhibitions: Playing animated videos at exhibitions with many buyers can quickly capture customers' attention and facilitate in-depth communication.

2- Visiting Clients: Facilitates new sales representatives to quickly get up to speed with the business; even novice salespersons can engage in in-depth communication with clients through animated videos.

3- Various Platforms and Official Websites: Such as Douyin, WeChat Channels, Xiaohongshu, etc., to quickly expand influence.

4- New Factory Planning: Breaks through traditional CAD planar demonstrations; using animated video demonstrations makes it more intuitive to show whether the new factory plan is reasonable.

5- After-Sales Service: Demonstrating equipment operation, maintenance, and repair through animated videos is intuitive and easy to understand. It not only significantly reduces after-sales service costs but also helps increase customer loyalty.

6- Training and Educational Institutions: Animated videos are an important teaching tool, helping students and trainees understand and master knowledge more intuitively.

Q: What does the client need to prepare for animated video production?
A: The client needs to prepare the following materials for animated video production:

1- 3D models of products or equipment (main)

2- Video script (can be used for voiceover)

3- Company LOGO and company information (e.g., full company name, address, contact information, website, etc.)

4- Requirements and goals (determine theme and style, budget and duration, organize key content)

5- Others (e.g., video scriptwriting, enterprise-specific opening and closing titles, etc.)

About Xuncheng Technology

Founded in 2016, with 9 years of professional industrial 3D animation creation experience, clients include various types of enterprises such as startups, overseas clients, listed companies, and foreign-funded enterprises. We specialize in providing 3D animation creation for mechanical equipment, high-tech industries, software development, foreign trade companies, etc. We offer one-stop industrial 3D animation creative services from product sales to after-sales maintenance.

Provided nearly 3000 minutes of professional animated videos for over 200 manufacturing enterprises.

Whether at exhibition sites or visiting clients; whether expanding overseas markets or improving after-sales service, we firmly believe that through the power of design, complex products and machinery can be presented with stunning 3D animations. This not only brings a unique visual experience to clients but also quickly resonates with them.