Amidst the prevalence of short videos, should we blindly cater to the trend and choose to produce short videos? What are the considerations for determining the length of industrial 3D animation videos? In general, 3D animation videos should be based on the principle of making it easy for clients to understand the content the animation intends to convey, and the video length should be determined by the product highlights you want to communicate to the client.
Industrial Product 3D Animation
For most industrial products, controlling the 3D animation length between 30 - 90 seconds is a more ideal choice. This duration allows for concise and clear highlighting of the product's core advantages while fitting into modern people's fast-paced information consumption habits, satisfying both corporate needs and contemporary preferences. Additionally, producing multiple short videos for the same product in different application scenarios is also a good option.
Machinery Equipment 3D Animation
Due to significant variations in the size and function of different machinery equipment, their duration settings should also differ.
Small machinery equipment has a relatively simple structure and requires less time to showcase its appearance, operating methods, and main functions. Therefore, an animation duration of 30 - 90 seconds is recommended.
Medium-sized machinery equipment has increased complexity, requiring more time to delve into the internal structure and working principles, providing clients with a more comprehensive understanding. Thus, a duration of 60 - 180 seconds is preferable.
Large machinery equipment is not only bulky but also involves numerous technologies and processes. This necessitates animations exceeding 180 seconds to provide detailed explanations, ensuring the complete presentation of equipment highlights and value.
Furthermore, if a piece of equipment has many highlights and the video length is extended, the animation can be edited into a complete version and a sales version. Then, different versions can be used according to various application scenarios.
Complete Video: Displayed when clients show strong interest in the product and have a need for further understanding, satisfying their curiosity and enhancing their trust in the product.
Sales Video: Concentrates on showcasing the equipment's advantages over competitors. Through carefully selected shots and concise, powerful copywriting, it highlights the product's unique value in a short time, stimulating the client's desire to purchase.
About Xuncheng Technology
Founded in 2016, with 9 years of professional industrial 3D animation creation experience, our clients span various types of enterprises, including startups, overseas clients, listed companies, and foreign-funded enterprises. We specialize in providing 3D animation creation for mechanical equipment, high-tech industries, software development, and foreign trade companies. We offer a one-stop industrial 3D animation creative service, covering everything from product sales to after-sales maintenance.
We have provided nearly 3000 minutes of professional animation videos for over 200 manufacturing enterprises.
Whether it's for exhibition events or client visits, whether it's for expanding overseas markets or improving after-sales service, we firmly believe that through the power of design, complex products and machinery equipment can be presented in astonishing 3D animations. This not only brings a unique visual experience to clients but also profoundly moves them.
